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6、STRYChapter1:WhatisInvestmentBanking?Chapter2:CommercialBankingandInvestmentBankingChapter3:EquityMarketsChapter4:DebtMarketsChapter5:IndustryTrendsChapter6:EquityandDebtOfferingsChapter7:MergersandAquisitions,PrivatePlacements,andReorganizationsCHAPTER1:WhatisInvestmentBa
7、nking?Whatisinvestmentbanking?Isitinvesting?Isitbanking?Really,itisneither.Investmentbanking,orI-banking,asitisoftencalled,isthetermusedtodescribethebusinessofraisingcapitalforcompaniesandadvisingthemonfinancingandmergeralternatives.Capitalessentiallymeansmoney.Companiesne
8、edcashinordertogrowandexpandtheirbusinesses;investmentbankssellsecurities(debtandequity)t