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1、FMCG:BeautyRetailingInsightsMarch2011ContentsNEWS:P&GreplacesGovernmentasUK'sbiggestadvertisingspender•Procter&GambleisnowtheUK'sbiggestspenderonadvertising,followinga47%fallinCOIspend.•TheCOIspent£112monadvertisingin2010,downfrom£221min2009,whenitwastheUK's
2、biggestadvertiser.SincecomingtopowerinMay,thecoalitionGovernmenthasimposedaspendingfreezetoensurethatonly"essential"advertisingisrun.Asaresult,theCOIisnowthefifth-biggestspender,accordingtoestimates*fromNielsen.•Incomparison,Procter&Gambleincreasedadspendby3
3、3%from£142min2009,to£189min2010.BSkyBwasthesecond,spending£161m,upfrom£134min2009.Unileverwasthirdwithaspendof£132m,havingincreaseditsspendbyjust2%,substantiallylessthanitsFMCGrival,P&G.*Thefigurescovertheyearto15Decemberanddonotinclude:internetadvertisingfo
4、rtheperiod1Octoberto15December;•Tesco,thebiggestsupermarketintheUK,wasoutdoor,cinema,directmailanddoordropadvertisingforthefourth,spending£120m,anincreaseof19%.BTperiod1Novemberto15December;regionalpressandmagazineadvertisingfortheperiod1to15December;orTVmad
5、ethebiggestincreasetoitsoutlayofanytop10andradioadvertisingfortheperiod6to15December.advertiser,liftingitsspendby44%to£104m.(Source:MediaWeek)BeautyRetailingSummary•Onlinebeautymarkettorepresentjust2%oftotalonlineretailsalesintheUK•Itisgrowingrapidly,rising2
6、0%in2010toanestimatedvalueof£420million(equivalentto5%ofthetotalbeautymarket).•Mintelforecastssalesofbeautyproductsonlinetoreach£855millionby2015,doublingsalesoverthefive-yearperiodtoaccountforasmuchas9%ofallbeautysales.•Only44%ofinternetusershaveboughtabeau
7、typroductonlineinthepastyear–thisislikelytorisehowevertheindustryfacessomeobstacles.Whathurdlesdoestheindustryface?•Thebiggestobstacleforconsumersisthattheyareunabletophysicallysee,smellorfeel–letalonetest–theproductpriortopurchase,andthisactsasadeterrentfor
8、oversixintenconsumers.•Buildingtrustthroughouttheonlineexperienceiskeyforretailers,whichneedtofindwaystomakebeautyproductsmoreinteractiveandless‘2D’online.•Almostsixintenfemaleinternetusersfindi
