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1、ChinaToday:FiveKeyRetailingConcerns18Nov2013/By:AmyKoo,DougHermanson,OceanneZhang,VivianJiangWith well over a billion people, China is the world’s most populous country.Itseconomicaccelerationisunparalleled,withconsumerappetitesandexpectationsthathavegrownapace.Overthelastfewyea
2、rs,manymultinationalmodern trade retailers have attempted—some with success, some without—to developinthishugeandhighgrowthmarket.AsChinacontinuestomature,retailersandsuppliersmustaddressfivekeyconcernsthatarecriticalforsuccess:RisingoperatingcostsforretailersAcceleratingeCommer
3、cegrowththreatensbrick-and-mortarretailersSlowingratesofconsumerconsumptionGrowingneedtounderstand,thenentersecondaryandtertiarycitiesAssuringshoppersofinternalauditsforproductqualityRisingOperatingCostsforRetailersThecostofdoingbusinessinChinahasonlyincreasedovertime,as workers
4、’ wages and rent grow. At the same time, retailers are pressured to keeppriceslowtobothfocusongainingmarketshareandcateringtoveryprice-sensitiveshoppers.Pricingisnotonlyreflectiveofnaturalsupplyanddemand,butalsoreflectsgovernment-influencedpricingmeasuresforkeyessentialproducts,
5、suchasinfantformula.Whilethesearenotpricecontrolsperse,thegovernmentactivelybuyssurplustoselectivelyreleaseinventoryatothertimes.Whileinflationhasslowedinthepastyearrelativetootheremergingmarkets,intherecentpast,inflationspikeshavebeenanissueforChina.Theongoingpotentialforpernic
6、iousinflation,especiallyinfood,hasconstrainedeconomicpolicy,butnotenoughtoderailstronggrowthrelativetomostcountries(Figure1).Figure1FoodPriceInflationinKeyEmergingMarkets:Year-over-YearChangeSource:KantarRetailanalysis;governmentsourcesforBrazil,China,India,RussiaAcceleratingeCo
7、mmerceGrowthThreatensBrick-and-MortarRetailersIntensifyingpricepressureshaveputtheburdenonshopperstosearchbeyondtraditionalretailingtofindbettervalue.Asaresult,shoppershaverapidlyturnedtoonlineretailers,whichareabletoprovideproductsthatarelower than instore retail cost and don’t
8、 have sales tax. The sales tax alone accountsfo
