资源描述：
《Applying a Cognitive-Processing Model to Presidential Debate Effects》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、JournalofCommunicationISSN0021-9916ORIGINALARTICLEApplyingaCognitive-ProcessingModeltoPresidentialDebateEffects:PostdebateNewsAnalysisandPrimedReflection1121HyunseoHwang,MelissaR.Gotlieb,SeungahnNah,&DouglasM.McLeod1SchoolofJournalismandMassCommunication,UniversityofWisconsin–Madison,
2、Madison,WI537062DepartmentofCommunityandLeadershipDevelopment,UniversityofKentucky,Lexington,KY40546Thisarticleintegratesprimingandframingintoacognitive-processingmodelthatillus-trateshowtheeffectsofwatchingapresidentialdebatemightbeinfluencedbyaprim-ingmessageasitinteractswithanindiv
3、idual’sschema.Weexaminehowtheframeofpostdebatenewsanalysisprimesaudiencereflectiononapreviouslyviewedsegmentfromthe2004presidentialdebates(aprocessweidentifyas‘‘primedreflection’’).Resultsshowthattheinfluenceofpostdebatenewsanalysisisafunctionoftheinterac-tionbetweenthenews-analysisfram
4、e(policyvs.performance)andtheindividual-levelfactors,namely,politicalknowledgeandpropensitytoreflectonmediacontent.doi:10.1111/j.1460-2466.2006.00328.xEvery4years,millionsofAmericanstuneintowatchthepresidentialcandidatesdebatevariouscampaignissues.Followingthedebates,newsmediaprovidea
5、nalysesthattendtofocusmoreontheperformanceofthecandidatesthanontheirstandsontheissues(Lemert,Elliott,Bernstein,Rosenberg,&Nestvold,1991).Researchshowsthatpresidentialdebatesandsubsequentnewscoveragecanaffectcharacterperceptions,knowledgeofcandidatesandissues,andvotingbehavior(Benoit&
6、Hansen,2004;Pfau,2002).Lemertetal.(1991)showedthatthepost-debateanalysiscanhaveasmuchofanimpactasthedebateitself.Inbothcases,thenatureoftheeffectsseemstodependonindividualdifferencesamongvotersintermsofpoliticalknowledge,ideology,salienceofissues,strengthofinitialattitude,andexposure
7、tonewscoverage(e.g.,Benoit&Hansen;Kendall,1997;Lanoue,1992;Pfau,2002).Inordertofurtherunderstandtheeffectsofpostdebatenewsanalysis,webeginwithacognitive-processingmodelderivedfrompastresearchwhichidentifiescom-monprocessesthatintegrateprimingandframingtobetterexplainmediaeffects(inth
8、iscase,theef
