远洋旅游电子商务网站策划方案书

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1、重庆远洋旅业有限公司内部资料务必保密远洋旅游网站策划方案书-18-2009年7月重庆市南岸区南坪东路5号重庆远洋旅业有限公司内部资料务必保密目录：一、前言及背景...........................................................3二、前期资料准备及调研2.1网站商业目标.......................................................62.2网站资源现状.......................................................62

2、.3网站生态圈现状.....................................................62.4同类型网站竞争对手.................................................72.5网站定位...........................................................82.6目标受众...........................................................8三、频道及栏目划分3.0频道划分说明：....

3、.................................................91）新闻资讯类.......................................................92）网友互动类.......................................................93）电子商务类.......................................................103.1机票.....................................

4、..........................103.2酒店...............................................................103.3门票...............................................................103.4游轮...............................................................103.5结伴旅游.....................................

5、......................103.51旅行社优惠团3.52游客自发接团3.53网站合作发起3.6旅游杂志...........................................................103.7资讯门户...........................................................103.8博客...............................................................103.9专题.................

6、..............................................103.10问答百科..........................................................10-18-2009年7月重庆市南岸区南坪东路5号重庆远洋旅业有限公司内部资料务必保密3.11折扣..............................................................103.12小卖铺................................................

7、............103.13模块功能描述......................................................10a综合查询系统.......................................................10b会员交互系统.......................................................11c.用户跟踪系统.......................................................11d.线路竞价排名系

8、统.........................