远洋旅游电子商务网站策划方案书

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1、远洋旅游网站策划方案书目录：一、前言及背景...........................................................3二、前期资料准备及调研2.1网站商业目标.......................................................62.2网站资源现状.......................................................62.3网站生态圈现状.....................................................62.4同类型网站竞争

2、对手.................................................72.5网站定位...........................................................82.6目标受众...........................................................8三、频道及栏目划分3.0频道划分说明：.....................................................91）新闻资讯类..............................

3、.........................92）网友互动类.......................................................93）电子商务类.......................................................103.1机票...............................................................103.2酒店...............................................................103.3

4、门票...............................................................103.4游轮...............................................................103.5结伴旅游...........................................................103.51旅行社优惠团3.52游客自发接团3.53网站合作发起3.6旅游杂志......................................................

5、.....103.7资讯门户...........................................................103.8博客...............................................................103.9专题...............................................................103.10问答百科..........................................................103.11折扣.......

6、.......................................................103.12小卖铺............................................................103.13模块功能描述......................................................10a综合查询系统.......................................................10b会员交互系统.................................

7、......................11c.用户跟踪系统.......................................................11d.线路竞价排名系统..................................................12e.比价系统..........................................................12f.用户浏览记