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1、KnowledgeexchangeusingWeb2.0technologiesinNGOsChristinaMatschke,JohannesMoskaliukandUlrikeCressAbstractPurposeMembersknowledgeisthemostimportantresourceinNGOsanditisimportanttostimulateitsexchange.Knowledgethatisneededtoactincomplexsituationsishardto
2、exchange,butWeb2.0technologiesprovideatoolboxtodevelopaknowledgemanagementstrategy.ThepaperaimstospecifyoptimalconditionsandnecessarymeasuresthatNGOsshouldtakeinordertosuccessfullyuseWeb2.0technologiesforknowledgeexchange.Design/methodology/approachN
3、GOsandWeb2.0technologieshavespecificcharacteristicsincommon.ItissuggestedthatthesecharacteristicsrequirecertainprerequisitesinordertomaketheuseofWeb2.0technologiessuccessful.Usinganiterativeandparticipativedesignmethod,acasestudyispresentedthatinvesti
4、gatedpriorboundaryconditionsandimplementedaWeb2.0-basedplatformasknowledgemanagementstrategyinalargeNGO.FindingsNGOsandWeb2.0arebasedonstrongvoluntariness,theyaredemocratic,contributionandpersonalityarestronglytiedtoeachother,andeducationisrarelyform
5、al.Therefore,thereisastrongneedforcontactbetweenmembers,internalmotivationandorganizationalidentification,forqualityChristinaMatschkeiscriteria,forprotectedspacesandpattern-structures,ifWeb2.0technologiesshallleadtosuccessfulbasedattheKnowledgeknowled
6、gemanagement.ThecasestudydemonstratesthatconsideringthesecircumstancesenabledMediaResearchCenter–thesuccessfulimplementationinalargeNGO.KnowledgeConstruction,PracticalimplicationsThecurrentresearchhelpsNGOstosuccessfullyimplementWeb2.0Tu¨bingen,Germa
7、ny.technologiesasameanstosupportknowledgemanagement.AfigurewiththecrucialquestionsandtheJohannesMoskaliukismeansthathavetobetakenindependenceoftheanswersisprovided.basedattheUniversityofOriginality/valueNGOsdonothavethesamemeanstodevelopformalmanageme
8、ntstrategiesasTuebingen,Tu¨bingen,otherorganizations.Therefore,athoroughunderstandingofthecircumstancesthatenableknowledgeGermany.UlrikeCressisexchangewithWeb2.0technologiesisneeded.ThecurrentresearchprovidesinformationaboutbasedattheKnowledgeoptimal
