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1、TheChineseTraditionalAcceptanceofInformationInPerspectiveofContemporaryCommunicationStudyShaoPeirenCommunicationInstituteofZhejiangUniversity,Hangzhou,310028,ChinaAbstract:Languageisboththerepresentationofhumansandtheexternalizationofhumannature. Andt
2、helanguageusedininformationacceptanceisthe“self-portrait”oftheaudience.Soitispossibletoinferandanalyzethestate,regularitiesandcharacteristicsofancientChineseaudiencebymeansoffocusingontheconceptsoftraditionalinformationacceptanceandtheirinterpretation
3、s.Basingontextualresearch,discriminationandcombingofvariousconceptsofinformationacceptance,thepapercomestoatentativeconclusionthat“view,”“savoring”and“knowing”arethreeuniqueconceptsofinformationacceptanceinancientChina,bywhichthestateofinformationacce
4、ptanceinancientChinaarerepresentedandOrientalwisdomareembodied.AlsosummedupinthepaperarethechieffeaturesofinformationacceptanceonthepartofancientChineseaudience,namely:(a)zealousness&seriousness;(b)continualness&repetitiveness;(c)thoroughness;(d)hiera
5、rchyandgGraduality; (e)relatednessandsnooping.Keywords:ChineseCommunication,ancientaudience,informationacceptance,featuresofinformationacceptanceIntraditionalChineseculture,diverseconceptsandvocabularieswereusedtodescribeandreflecttheinformation-accep
6、tingactivities.Forinstance,foundarevisionarywordssuchas“seeing”,“looking”,“regarding”,“viewing”and“witnessing”,auditorywordssuchas“listening”and“hearing”,andgustatorywordslike“savoring”,“tasting”,“flavour”and“chewing”.However,afterstudyingsuchaspectsa
7、stheemergence,usefrequencyandidentificationofconceptsorwordsaboutinformationacceptance,itisfoundthatthethreeconcepts“toview”,“tosavor”and“toknow”arecharacteristicofthepristineandconsistentmentalstateandoperatingfeaturesofinformationacceptance,andembod
8、ytheancientOrientalwisdomincommunication,cognitionandacceptance.Thispaperaimsto,byapplyingembryology,semiotics,communicationandacceptancetheory,exploretheevolvementoftheChineseacceptanceconcepts,andgeneralizethestateandfeaturesofacceptanceofin
