资源描述：
《3！！！Distinguishing between feelings and emotions in understanding（for student）》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、JournalofBusinessResearch58(2005)1426–1436DistinguishingbetweenfeelingsandemotionsinunderstandingcommunicationeffectsFlemmingHansen*DepartmentofMarketing,CenterforMarketingCommunication,CopenhagenBusinessSchool,SolbjergPlads3,C.3,DK-2000Frederiksberg,DenmarkReceived1December2002
2、;receivedinrevisedform1October2003;accepted1October2003AbstractThisarticleexploresmeasuresthatmaybeparticularlyrelevantinconnectionwithperipheralorlow-involvementinformationprocessing.ForFMCG,peripheralinformationprocessingisdominant,butintermsofmostmeasuresusedincommunicationre
3、search,centralinformationprocessingismoreefficient.Theonlyexceptionrelatestoemotionalresponses.Themorepositiveandstrongeffectsareregisteredfollowingperipheralinformationprocessing.Thisdirectstheattentiontowardscontemporaryneurophysiologicalresearchintomemoryandemotionalprocessin
4、g.Inadditiontomeasuringemotionalprocessesintermsofbehavioural,glandularandautonomousresponses,itispossibletoinfersomethingaboutunderlyingemotionaldispositionsfromanalysesofquestionsaboutfeelings.D2004ElsevierInc.Allrightsreserved.Keywords:Emotions;Low-involvementinformationproce
5、ssing;Peripheralinformationprocessing;Communicationeffects1.Introductionwhichadvertisingworksascommunication,occasionalfindingshavebeenpresented,suggestingverydifferentInmuchresearchconcernedwithadvertisingeffect,itaspectsofthecommunicationprocess.Some,mostlybeingpretesting,post
6、testingortracking,cognitivemodel-theoreticallyorientedconsumerbehaviourresearchers,havelingofconsumerbehaviourhasdominatedthechoiceofgiventhoughttoalternativewaysoflookingatthemeasuresandthemodelsproposed.Awarenessprecedingadvertisingcommunicationprocess.Lowinvolvementinterest,i
7、nformationsearchandevaluationhasbeen(Krugman,1968;Zaichkowsky,1985)andattitudestowardsassumedtobeafundamentalsequenceintheconsumer’sthead(A-ad;MitchellandOlson,1981;MacKenzieandinformationprocessing.Attentionleadingtobrandpercep-Lutz,1982;Lutz,1985)havebeenfundamentalconcepts,ti
8、on,preferences,purchaseintentionandeventuallybu
