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1、Personas:PracticeandTheoryJohnPruittAbstractMicrosoftCorporationPersonasisaninteractiondesigntechniquewithOneMicrosoftWayconsiderablepotentialforsoftwareproductRedmond,WA98052USAdevelopment.Inthreeyearsofuse,ourcolleaguesand+14257034938wehaveextendedAlanCooperstechniquetomakejpruitt@micros
2、oft.comPersonasapowerfulcomplementtootherusabilitymethods.Afterdescribingandillustratingourapproach,JonathanGrudinweoutlinethepsychologicaltheorythatexplainswhyMicrosoftResearchPersonasaremoreengagingthandesignbasedOneMicrosoftWayprimarilyonscenarios.AsCooperandothershaveRedmond,WA98052USA
3、observed,Personascanengageteammembersvery+14257060784effectively.Theyalsoprovideaconduitforconveyingajgrudin@microsoft.combroadrangeofqualitativeandquantitativedata,andfocusattentiononaspectsofdesignandusethatothermethodsdonot.KeywordsPersonas,UserArchetypes,UserProfiles,UserResearch,Desig
4、nMethod,Scenarios,User-CenteredDesign.Industry/categoryComputersoftware,hardware,andtechnologyProjectstatementWehaveusedPersonasonprojectsthatrangefromPermissiontomakedigitalorhardcopiesofallorpartofthisworksmalltolarge.Thispaperwilldiscusstwosuchforpersonalorclassroomuseisgrantedwithoutfe
5、eprovidedthatprojects,onesmallandonelarge.ThesmallerprojectcopiesarenotmadeordistributedforprofitorcommercialadvantageandthatcopiesbearthisnoticeandthefullcitationoninvolvedthefirstversionofanewWebbrowser,MSNthefirstpage.Tocopyotherwise,orrepublish,topostonserversExplorer.Thelarger,ourmost
6、recentPersonaseffort,ortoredistributetolists,requirespriorspecificpermissionand/orafee.Copyright2003,ACM.©2003ACM1-58113-728-103/00065.002wasinsupportoftheMicrosoftWindowsproductProcessdevelopmentteam.ThegoalofeacheffortwastohelpAnIntroductiontoPersonasateamidentifyandunderstanditstargetau
7、dienceasTheuseofPersonas,fictionalpeople,inproductdesignwellasaidindesignanddevelopmentdecisionsforaiswidelyheralded:inAlanCooper’sbookTheInmatesspecificproductrelease.areRunningtheAsylum[8],intutorialsbyKimGoodwinofCooperDesign[11],andinworkshops[23]Projectpa
