[L]v14.Science Communication in Theory and Practice

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1、SCIENCECOMMUNICATIONINTHEORYANDPRACTICEScience&TechnologyEducationLibraryVOLUME14SERIESEDITORKenTobin,University0/Pennsylvania,Philadelphia,USAEDITORIALBOARDDaleBaker,ArizonaStateUniversity,Tempe,USABeverleyBell,UniversityofWaikato,Hamilton,NewZealandReindersDuit,UniversityofKiel,GermanyMariona

2、Espinet,UniversitatAutonomadeBarcelona,SpainBarryFraser,CurtinUniversityofTechnology,Perth,AustraliaOlugbemiroJegede,TheOpenUniversity,HongKongReuvenLazarowitz,Technion,Haifa,IsraelWolff-MichaelRoth,UniversityofYictoria,CanadaTuanHsiao-lin,NationalChanghuaUniversity0/Education,TaiwanLiliaReyesH

3、errera,UniversidadAut6nomadeColombia,Bogota,ColombiaSCOPEThebookseriesScience&TechnologyEducationLibraryprovidesapublicationforumforscholarshipinscienceandtechnologyeducation.Itaimstopublishinnovativebookswhichareattheforefrontofthefield.Monographsaswellascollectionsofpaperswillbepublished.Thet

4、itlespublishedinthisseriesarelistedattheendofthisvolume.ScienceCommunicationinTheoryandPracticeEditedbySUSANM.STOCKLMAYERMICHAELM.OOREandCHRISBRYANTAustralianNationalUniversity,Canberra,Australia....'1SPRINGER-SCIENCE+BUSINESSMEDIA,B.V.AC.I.P.CtaloguerecordforthisbookisavailablefromtheLibraryof

5、Congress.ISBN978-1-4020-0131-4ISBN978-94-010-0620-0(eBook)DOI10.1007/978-94-010-0620-0Printedanacid-freepaperAIIRightsReserved©2001SpringerScience+BusinessMediaDordrechtOriginallypublishedbyKluwerAcademicPublishersin2001SoftcoverreprintofthehardcoverIstedition2001Nopartofthematerialprotectedbyt

6、hiscopyrightnoticemaybereproducedorutilizedinanyformorbyanymeans,electronicormechanical,inc1udingphotocopying,recordingorbyanyinformationstorageandretrievalsystem,withoutwrittenpermissionfromthecopyrightowner.TABLEOFCONTENTSForewordviiAcknowledgementVlllIntroductionandOverviewixSusanM.Stocklmay

7、er,MichaelM.Gore&ChrisBryantSECTION1:TOWARDSATHEORETICALBASISFORSCIENCECOMMUNICATION1.TheBackgroundtoEffectiveScienceCommunicationbythePublic3SusanM.Stocklmayer2.ScienceCommunicationwiththePublic:ACrossCulturalEvent23GlennAikenhea