贝发BEIFA品牌释义(中英文)

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1、BEIFATheinspirationforcreatingthesymbolofBeifacomesfromTaichiphilosophyandtraditionalTaoism.Thechosencolorsarered,whiteandblueRootedinTaichithesymbolunderlinesBeifa’sposition,andintenttocontinuetoplayaleadingroleinthemarket.TheroundshapesignifiesandprojectsBeifaasaninternati

2、onalcompany.ItalsoprojectsthetransformationanddevelopmentofBeifa.Itemphasizesanunlimitedandcontinuesspirit.Thecolorsredandbluearepositionedtopandbottom,expressBeifa’sattitudeofcooperation,reciprocityandbenefit.Thewhitespacebetweenredandbluerepresentstheconnectionandlink.Beif

3、aleadsthesupplychainintegrationandisaworld-widesupplier.Worldconnectionsandinterrelationshipsarethusbroughttogether.Red,whiteandbluealsorepresentstheharmonyofBeifa,andtheplatformofcultureinterconnectionandextension.Theeclecticchoiceofcolorsandcomponentsemphasizetheharmonious

4、corporateculture,andhowthecompanycaresabouthumanityandsociety.企业图形标识由中国道家的太极标志中得到灵感，演化而来。太极所阐述的是宇宙从无极到太极，以致万物化生的过程。贝发的企业标识由红、白、蓝三部分组成，彼此相辅相成，互不可分源自太极，代表贝发立足中国，代表中国的坚定决心；圆型的结构代表贝发的国际化与全球化，同时也代表贝发的传承与发展，一种无极限和永续的精神；红蓝两色首尾相接，代表贝发平等合作，携手共赢的态度；红蓝两色之间镂空的白色代表一种联系和链接，贝发是供应链整合的代表，是全球

5、服务商世间万物一生二，二生三，三生万物，红、白、蓝三色代表贝发的融合与发展，是东西方理念与文化的贯通与拓展；兼容并蓄的颜色和各组成部分也代表贝发和谐的企业文化与追求，对人文和社会的关爱.Signifiesenergyandinnovation,fromsmalltobig,frominternaltoexternal.Movingforwardisthecoreandcultureofourindustry.Thewhitespacestrengthensthefeelingfromwithin.Signifiesmodestyandprofe

6、ssionalism.TheconcernofBeifaanditsleadershipandstatusintheindustry.Thewhitespacesignifiesmotivationfromtoptobottom.WechosetheredcolorfortheBeifaLogotypetosignifyitsprosperousstationerybusiness.ItistheextensionofourcompanycultureandthebusinessresponsibilityofBeifa.Thefontsele

7、ctionisanelaborationofawellknowntypeface.Itprojectssteadinessandsolidity.ItunderlinesBeifa’spositionasaninternational,reliableandtrustworthycompany.Thestrokesandlettersarestraightandrounded.ItprojectsBeifaasaproviderofone-step,efficient,swiftandflexiblestationerysupplies.Ita

8、lsorepresentsthenotionthatBeifaservingitsclientswithmutualbenefits.Overalli