UnitFourABrandpower品牌力量

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1、剑桥商务英语—unit4aUnitFourABrandpower品牌力量Objectives学习重点1.ToenableSstotalkaboutbrandsandmarketing2.Topractisereadingforspecificinformation3.TopractiselisteningforgistandspecificinformationVocabulary词汇准备sellingpoint卖点（吸引顾客的）environmental-friendliness对环境无害的user-friendliness用户使

2、用方便的acomputersuperstore电脑超市kitchenappliances厨房用具mobilephone手机competitiveadvantage竞争优势diversify多元化own-labelclothing自己品牌的服装shoppinghabits购物习惯basicrequirements连锁超市industryanalyst行业分析家cut-price讲价销售的retailfoodmarket食品零售市场saturate使饱和personalloan个人贷款mortgage住房按揭savingsaccount

3、储蓄帐户margin利差，赚头boostprofits提高利润publicity招引公众注意的brandconsultants品牌顾问公司estateagent房地产商bonuspoints积分loyaltyscheme忠实（顾客）奖励计划brandloyalty品牌忠诚airmiles里程奖voucher优惠奖券bankingsector银行业targetcustomer销售对象creditcard信用卡interestrate利率13剑桥商务英语—unit4adirectmail直接邮寄广告推销法publicrelations公

4、共关系retailer销售商retailgroup零售集团customer-focused以顾客为中心的incentive刺激Sellingpoints卖点WarmerAskSsbrieflywhatreasonswouldbemostimportantforthemwhenbuyingaTV(costetc.)andwritesthereasonsontheboard.Whichbrandtheywouldchooseforthesereasons.Askthemifbrandnameisgenerallyimportanttot

5、hem.Forallproductsorforcertainproductsinparticular?Speaking口语练习Workinpairs.Lookattheproductsbelow.Whatbrandofeachproductwouldyourpartnerbuy?Why?先看下列产品，你的搭档会买那个品牌的产品，为什么？13剑桥商务英语—unit4a参考词汇和表达abrandrepresentsacertainculture一个品牌代表一种文化beattractedbythequalitybrandimage被优质的

6、品牌形象所吸引thebrandnamecarrieshighcredibility民派具有很高的可信度brandleader畅销品牌haveastrongsenseofbrandloyalty具有强烈的品牌信任感reasonableprice合理的价格goodafter-salesservice良好的售后服务haveconfidenceinthereliabilityoftheproduct信赖产品的可靠性goodquality良好的质量consistentquality稳定的质量user-friendlydesign方便用户的使用

7、设计Listening听力练习Fivepeopleexplainwhytheyboughtoneoftheproducts.Listenanddecidethemainreasonforeachquestion.有五个人解释他们为什么选择某个产品。先听，然后找出他们决定购买这种产品的主要理由。a.after-salesserviceb.environmentalfriendlinessc.performanced.pricee.reliabilityf.reputationg.styleh.user-friendliness1……G

8、2……H3……D4……B5……E听力文本要点解释1．Reliabilityandafter-salesserviceareallveryimportant,buttheyarenotexactlyexciting,arethey?产品