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1、AdvertisementJiafeifeiAdvertisinghasbeenbecomingamodernartAdvertisingMedia1.PressAdvertising报刊广告2.TelevisionandradioAdvertising电视和无线电广告3.OutdoorandTransportAdvertising露天广告和交通广告4.WindowandPoint-of-SaleDisplay橱窗和销售点陈列广告5.ExhibitionandTradeFairs展览会和商品交易
2、会6.DirectMailAdvertising直接邮件广告7.Cinema电影广告InformconsumersaboutnewproductsorserviceGrabpotentialconsumersTheirfictionsareSamsungisaSouthKoreanmultinationalconglomeratecompany.ThisadvertisementisforsmartPC,butatfirstsight,youmayfeelitlikeaMVratherthana
3、nadvertisement.Thesloganis:createyoursmartstyle.“Style”ispopularallovertheworldascribetoPSYSamsung:creatyoursmartstyleAsitknowtoall,withthebasicaimofincreasingsales,companiesalwaysinvitecelebritiestobethespokesmanfortheirproduct,becausetosomeextentce
4、lebritiescaninfluencepeople,especiallytheyoungpersonwhoaretheirfans,thatwascalledcelebrityeffect.TakethatintoaccountSamsungchooseEXO-Kasthespokesmen.EXO-KisasubgroupofEXO,whichisaSouthKorean-Chineseboybandformedin2012.Thegroupiscomposedof6members,eac
5、hofthemhastheirownindividualstyleandverycharming,butasawholetheycanshowanotherattractiveglamorous,whichcoincideswiththecomputerˊsfeature,thatcombinetabletpcwithlaptopinonedevice.Thedancingisgorgeous,thesongisenergeticsothatitcaneasilydrawyoungergener
6、ationsˊattention,andleaveadeepimpressionontheviewers,aslongasitisrememberedbyyou,itiswork.Theadvertisementisstunning,andthespokesmenarecharming,soIlikeit,andwhat’syouropinionaboutit?AsfarasI'mconcerned,ifallofthecommercialslikethis,peoplemaydon’tthin
7、kadsareanuisancewhentheyinterruptTVprograms,onthecontrary,theymayreallyhaveafellinglikethisThankyou
