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1、BTECCentreGuangdongAIBPolytechnicCollegeUnitUnit6:BusinessDecisionMakingClass2008Management,MarketingAssignmentA1:CollectingandanalyzingDataDateissuedOct.11,2010DatedeadlineNov.05,2010TutorLiuHouwei，LinKuisheng,YangLiyanIVHuangguanDeclaration:Iamawarethatcheatingandplagiarismwillnotbetolerat
2、edinanyassignmentandthatthisworkcomplieswiththerequirements.Student’sSignature：(InPinyin)(InChinese)Class:StudentNo.:5LearningOutcomes1.Useavarietyofsourcesforthecollectionofdata,bothprimaryandsecondary1.1prepareandimplementaplanforthecollectionofprimaryandsecondarydataforagivenbusinessprobl
3、em.1.2describeandjustifythesurveymethodologyandframeused.1.3developanduseaquestionnaireandjustifyitsdesignforaparticularpurpose.2.Applyarangeoftechniquestoanalyzedataeffectivelyforbusinesspurposes2.1createinformationfordecisionmakingbysummarizingdatausingrepresentativevalues,andusetheresults
4、todrawvalidandusefulconclusionsinabusinesscontext.2.2analyzedatausingmeasuresofdispersion,andusetoinformagivenbusinessscenario.2.3calculatequartiles,percentiles,correlationcoefficient,andusetodrawusefulconclusionsinabusinesscontext.3.Produceinformationinappropriateformatsfordecisionmakingina
5、norganizationalcontext3.1usingdatafromagivenbusinessscenario,preparearangeofgraphsusingspreadsheets—line,pie,barchartsandhistograms,anddrawvalidconclusionsbasedontheinformationderived3.4prepareaformalbusinessreportAssessmentCriteriaEvidencePass1.1prepareandimplementaplanforthecollectionofpri
6、maryandsecondarydataforagivenbusinessproblem.Listallitemstobeinvestigatedandjudgetheirsources,liststepstoachievetheinvestigation.1.2describeandjustifythesurveymethodologyandframeused.Analyzethelocalmarket,decidethesampleforsurveyingandjustifythemethodologyofsurvey.1.3developanduseaquestionna
7、ireandjustifyitsdesignforaparticularpurpose.Designaquestionnaireanduseittovisittheconsumers,analyzethefeasibilityandrationalityofthequestionnaire.2.1createinformationfordecisionmakingbysummarizingdatausingrepresentativevalues,andusetheresultstodraw
