论文(BE08302周骁)

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1、RunningtheTennisandBadmintonShop姓名：周骁班级：商务英语08302指导老师：胡新莲ForeignLanguagesDepartmentWuhanInstituteofTechnologyDecember，201012Content1.Introduction………………………………………...…………...…………………32.ProblemAnalysis…………………………………………..….……….………….32.1RiskManagement……………………………………...……………………32.1

2、.1RiskAnalysisTable………………………….……..……………...32.1.2RiskResponseTable……………………….………..…………….42.2SWOTAnalysis…………………………………….…………..……………42.3.1.Strengths…………………………………..……….……………...42.3.2.Weaknesses………………………………..……….……………...42.3.3.Opportunities…………………………….….…….……………...52.3.4.Threa

3、ts……………………………………..……….……………..53.Costing………………………………………………………..……….……………53.1VariableCost……………………………………………..…….……………53.2FixCost…………………………………………………..…….…………….53.3Products…………………………………………………..…….……………63.4BreakevenPointandProfitMargin……………………..….……………...74.Planingtheproject……

4、………………………………………..…….……………74.1Marketingresearch………………………………………..….……………..74.1.1Searchtherelatedinformation…………………………………...74.1.2Designthequestionnaire………………………………………….84.1.3Administeringthequestionnaire……………………………….…..84.1.4Analysisofthequestionnaire……………………………………..84.2Ac

5、tionPlan…..……………………………………..…………….………….84.3Flowchart………………………………………….…….……….………….94.4Thelaterpartofthemanagementplan……….……………………..…...105.Conclusion……...……………………………………...………………………….10Appendix……………………………...…………………………………………….11121.IntroductionMyprojectistorunaTennisandBadmi

6、ntonShopnearbySouthCampusofWuhanInstituteofTechnology.Andwewillwinthemarketthroughgoodserviceandreasonableprice.Todayalotofpeoplehavepaidmuchmoreattentiontotheirhealth.Sothephysicalexerciseisbecomingmoreandmorepopular.Especiallyforthecollegestudents.Ontheonehand,theyhave

7、alotofsparetimetodotheirfavoritesports.Ontheotherhand,physicalexerciseisgoodfortheirhealth,mostimportantofall,judgmentandself-confidentcanbedevelopedbyphysicalexercise.Afterthesurvey,wehavefoundthattennisandbadmintonarequitepopularamongthem.Sothefutureforourprojectisvery

8、promising.2.Problemanalysis2.1Riskmanagement2.1.1RiskanalysistableRiskprobabilityImpactScoreUpongoingli