MSc Strategic Marketing市场策略

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1、ProgrammeSpecification(Master’sLevel)MScStrategicMarketingThisdocumentprovidesadefinitiverecordofthemainfeaturesoftheprogrammeandthelearningoutcomesthatatypicalstudentmayreasonablybeexpectedtoachieveanddemonstrateifs/hetakesfulladvantageofthelearningopportunitiesprovided.Thispr

2、ogrammespecificationisintendedasareferencepointforprospectivestudents,currentstudents,externalexaminersandacademicandsupportstaffinvolvedindeliveringtheprogrammeandenablingstudentdevelopmentandachievement.ProgrammeInformationProgrammeTitleStrategicMarketingAward(s)MScProgrammeC

3、odeN501TAwardingInstitutionImperialCollegeLondonTeachingInstitutionImperialCollegeLondonFacultyImperialCollegeBusinessSchoolDepartmentImperialCollegeBusinessSchoolModeandPeriodofStudy1calendaryearfull-time(12months)CohortEntryPointsAnnuallyinOctoberRelevantQAABenchmarkStatement

4、(s)and/orMaster’sDegreesinBusinessandManagementotherexternalreferencepointsTotalCreditsECTS:90CATS:180FHEQLevelLevel7ndEHEALevel2cycleExternalAccreditor(s)AMBA,EQUIS,AACSBInternationalSpecificationDetailsStudentcohortscoveredbyspecification2016/17entryPersonresponsibleforthespe

5、cificationVeronicaRussell,Teaching&QualityManagerDateofintroductionofprogrammeOctober2011Dateofprogrammespecification/revisionSeptember2016Page1of9DescriptionofProgrammeContentsTheMScinStrategicMarketingisofferedover12monthsfull-time.Theprogrammecombinesacademicrigourandpractic

6、alrelevance.Thereisacarefulbalanceofteachingandlearning,individualandgroupwork.Casestudymethodologyandclass-baseddiscussionsareusedtostrengthentheconceptual,analyticalandproblemsolvingskillsoftheparticipantsinrealsituations.Inaddition,thereareelectiveseminars,lecturesandworksho

7、psbyexternalandinternalexpertspeakerswhichformthebasisoftheContemporaryMarketingPracticemodules.Theprogrammecomprises16coremodules,includingtheprojectandreport,plustheonlinenon-assessedmodules.InadditionthereisaConsultingProject,andanindividualAppliedStrategicMarketingReportint

8、hesummerterm.Studentswishingtomoveontodoctoralworkmayt