cabi publishing restoring tourism destinations in crisis a strategic marketing approach (2003)外语英文电子书

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1、Bh0643M-PressProofs2.QXD30/1/033:08PMPageiRESTORINGTOURISMDESTINATIONSINCRISISBh0643M-PressProofs2.QXD30/1/033:08PMPageiiDrDavidBeirman,BAHonsDipEdMAHonsPhd,isthefoundingDirectoroftheIsraelTourismOfficeAustralasia&SouthwestPacific.Heisthefirstnon-Israelicont

2、ractedbytheIsraelMinistryofTourismtorunanIsraelTourismofficeandhasheldthepositionsince1994.HeisalsothefounderandinauguralchairmanoftheEasternMediterraneanTourismAssociation(Australia)whichwasestablishedin2001tomarketandpromotetheregionbetweenItalyandJordan(i

3、ncludingIsrael)tothetravelindustryandpublic.HeisaboardmemberofANTOR(AssociationofNationalTouristOfficeRepresentatives),Australia.Davidhasbeenprofessionallyinvolvedinthetravelindustryforover20years,includingtenyearsworkingforJetsetToursinavarietyofrolesrangin

4、gfromtravelconsultanttopersonnelandin-servicetrainingmanager.Since1989hehasbeentheprincipalofhisowntrainingandmanage-mentconsultancyfirmStruan&Associates,specialisinginthetravelindustry.DrBeirmanhasextensiveuniversitylecturingexperienceinthefieldsofTourism,M

5、arketResearch,MiddleEastStudiesandSociology.HehaslecturedattheUniversityofTechnologySydney,theUniversityofSydneyandtheUniversityofNewSouthWalesandhasguestlecturedatmanyschoolsoftourismandprofessionalandacademicconferencesandsymposiainAustralia,NewZealand,Sin

6、gapore,HongKong,CanadaandIsrael.HisarticlesontourismcrisismanagementhavebeenpublishedbyinternationalpublicationsincludingtheInternationalJournalofVacationMarketingandPATA’spublicationCompass.InSeptember2002PATAinvitedhimtojointheircrisismanagementadvisoryboa

7、rd.Outsidetheprofessionalsphere,Davidenjoystravelling,bushwalkingandexploring.HeisbasedinSydney.Bh0643M-PressProofs2.QXD30/1/033:08PMPageiiiRESTORINGTOURISMDESTINATIONSINCRISISAstrategicmarketingapproachDavidBeirmanBh0643M-PressProofs2.QXD4/2/0311:45AMPageiv

8、SomeimagesintheoriginalversionofthisbookarenotavailableforinclusionintheeBook.Firstpublishedin2003Copyright©DavidBeirman2003Allrightsreserved.Nopartofthisbookmaybereproducedortransmittedinanyfor