Cisco Unified Communications Media Display Design and Implementation Guide

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1、CiscoUnifiedCommunicationsMediaDisplayDesignandImplementationGuideCiscoValidatedDesignJuly19,2008ThisguidedescribeshowtoimplementtheCiscoUnifiedCommunicationsMediaDisplaysolutionusingtheLiteScapeOnCastproductandCiscoUnifiedCommunicationtechnologies.Itpr

2、ovidesaproofofconceptviainteroperabilitytestingusingmultipleretailreferencearchitectures.Thisenablesaretailertoexpeditetheirimplementationofmediadisplayswithintheirenvironment.TheUnifiedCommunicationsMediaDisplaytargetaudienceissalesengineersthathaveret

3、ailaccountsinterestedinusinganIPtelephonyenvironmentasamethodfordigitalmediadisplays.ItisassumedthatadministratorsoftheUnifiedCommunicationsMediaDisplayhaveexperiencewithinstallationandacceptanceoftheproductscoveredbythisnetworkdesign.Inaddition,itisass

4、umedthattheadministratorsunderstandtheproceduresrequiredtoupgradeandtroubleshootnetworksatabasiclevel.Otherusersofthisguideincludethefollowinggroups:•Marketingpersonnelfamiliarwithcontentcreationanddistribution•Retailcustomerswithtechnicalnetworking/tel

5、ephonybackgroundandexperience•SystemadministratorswhoarefamiliarwiththefundamentalsofIPtelephony•SalesengineersresponsibleforsupportingretailaccountsAmericasHeadquarters:CiscoSystems,Inc.,170WestTasmanDrive,SanJose,CA95134-1706USA©2008CiscoSystems,Inc.A

6、llrightsreserved.UnifiedCommunicationsMediaDisplaySolution—OverviewUnifiedCommunicationsMediaDisplaySolution—OverviewTheUnifiedCommunicationsMediaDisplay(afeatureofLiteScapeOnCast)representsaninnovativeapproachfordeliveringmultimediacontenttobothcustome

7、rsandsalesassociatesonthestorefloor.Avarietyofcapabilities,suchastwo-waycommunications,dynamiccontentmanagement,andinteractivecontrol,expandthepossibilitiescomparedtomoreexpensiveandrestrictivekiosks.CombinedwiththeflexibilityoftheCiscoUnifiedCommunicat

8、ionenvironment,retailersexpandtheutilityoftheirexistinginfrastructure.ThefollowingareUnifiedCommunicationsMediaDisplaysolutioncorecomponents:•OnCastDirectoryServer•OnCastComposer•CiscoUnifiedCommunicationManager•7970IPPhonesThiss