starting-up versie 3

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1、Starting-Upboek2NV16-06-200411:51Pagina1StartingupAchievingsuccesswithprofessionalbusinessplanningStarting-Upboek2NV16-06-200411:51Pagina2ContentsTheNewVentureBusinessPlanCompetition4Preface7Acknowledgements9Aboutthismanual11Part1:Startingupacompany-howcompanies

2、grow17Part2:Thebusinessideaconceptandpresentation31Example:CatchMabs49Part3:Developingthebusinessplan53Introduction551.ExecutiveSummary592.Productidea613.Managementteam67AuthorsThomasKubr4.Marketing75HeinzMarchesi5.Businesssystemandorganization97DanielIlar6.Real

3、izationschedule113HermanKienhuis7.Risks119McKinsey&Company,Inc.TheNetherlands8.Financing125Amstel344,1017ASAmsterdamCatchMabsbusinessplan153©1998byMcKinsey&Company,Inc.SwitzerlandDesignandrealization:Part4:Valuingastart-upandraisingequity191Mifflin-Schmid,Zurich

4、idkit,Oudewater[www.idkit.nl]Appendix223Extendedtableofcontents225PrintedinTheNetherlandsGlossary231ISBN90-9011748-2Referencesforfurtherreading2383Starting-Upboek2NV16-06-200411:51Pagina4THENEWVENTUREBUSINESSPLANCOMPETITIONmanager),andmarketresearchers,lawyersan

5、daccountants,youwillnotonlyestimateyouridea’schancesofsuccess,butalsodiscoverunexpectedopportunities.AnincentiveforsettingupcompaniesNewVentureisabusinessplancompetitionthatgivesstudents,researchersandInthisroundyouhavetoanswerthefollowingquestions:Areyouableand

6、allowedothersintheNetherlandstheopportunitytosetupacompanyonthetoproduceyourproductonthenecessaryscale?Inwhatwayisyourbasisofaninnovativebusinessidea.ThestichtingNewVentureisproductbetterthanitscompetition?Whoareyourcompetitors,andaninitiativeofMcKinsey&Companya

7、ndisorganizedbydeBaak,howcantheybepreventedfromcopyingyouridea?WhatisthecurrentManagementCentrumVNO-NCW.andlongtermmarketpotential?Whatpriceareyourcustomerswillingtopayforyourproduct,andwillthatbeenoughtomakeaprofit?NewVentureislookingforambitiousnewbusinessvent

8、uresbasedonpromisingTheanalysesofthisroundwilleventuallyendupinyourbusinessplan-ifyourandviableideas.Projectsofthisnaturerequiregreatcommitmentandideaprovestohavether