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ID:39565380
大小:549.56 KB
页数:120页
时间:2019-07-06
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1、Starting-Upboek2NV16-06-200411:51Pagina1StartingupAchievingsuccesswithprofessionalbusinessplanningStarting-Upboek2NV16-06-200411:51Pagina2ContentsTheNewVentureBusinessPlanCompetition4Preface7Acknowledgements9Aboutthismanual11Part1:Startingupacompany-howcompanies
2、grow17Part2:Thebusinessideaconceptandpresentation31Example:CatchMabs49Part3:Developingthebusinessplan53Introduction551.ExecutiveSummary592.Productidea613.Managementteam67AuthorsThomasKubr4.Marketing75HeinzMarchesi5.Businesssystemandorganization97DanielIlar6.Real
3、izationschedule113HermanKienhuis7.Risks119McKinsey&Company,Inc.TheNetherlands8.Financing125Amstel344,1017ASAmsterdamCatchMabsbusinessplan153©1998byMcKinsey&Company,Inc.SwitzerlandDesignandrealization:Part4:Valuingastart-upandraisingequity191Mifflin-Schmid,Zurich
4、idkit,Oudewater[www.idkit.nl]Appendix223Extendedtableofcontents225PrintedinTheNetherlandsGlossary231ISBN90-9011748-2Referencesforfurtherreading2383Starting-Upboek2NV16-06-200411:51Pagina4THENEWVENTUREBUSINESSPLANCOMPETITIONmanager),andmarketresearchers,lawyersan
5、daccountants,youwillnotonlyestimateyouridea’schancesofsuccess,butalsodiscoverunexpectedopportunities.AnincentiveforsettingupcompaniesNewVentureisabusinessplancompetitionthatgivesstudents,researchersandInthisroundyouhavetoanswerthefollowingquestions:Areyouableand
6、allowedothersintheNetherlandstheopportunitytosetupacompanyonthetoproduceyourproductonthenecessaryscale?Inwhatwayisyourbasisofaninnovativebusinessidea.ThestichtingNewVentureisproductbetterthanitscompetition?Whoareyourcompetitors,andaninitiativeofMcKinsey&Companya
7、ndisorganizedbydeBaak,howcantheybepreventedfromcopyingyouridea?WhatisthecurrentManagementCentrumVNO-NCW.andlongtermmarketpotential?Whatpriceareyourcustomerswillingtopayforyourproduct,andwillthatbeenoughtomakeaprofit?NewVentureislookingforambitiousnewbusinessvent
8、uresbasedonpromisingTheanalysesofthisroundwilleventuallyendupinyourbusinessplan-ifyourandviableideas.Projectsofthisnaturerequiregreatcommitmentandideaprovestohavether
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