电子商务(英文精编版)考试重点

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1、电子商务考试重点：①CategoriesofElectronicCommerce电商的分类1.businesstoconsumer(B2C).2.businesstobusiness(B2B).3.businessprocessesthatsupportbuyingandsellingactivities，比例最大4.consumertoconsumer(C2C)5.businesstogovernment(B2G).ElectronicFoundsTransfer(EFTs)分五类②电商的适用性由什么因素决定(suitedtoec)：1.sell

2、ingofcommodityitems.2.product'sshippingprofile.3.AproductthathasaStrongbrandreputation4.businessprocessincludesbothcommodityandpersonalinspectionelements.③电商的优点（advantages）：1.Itcanincreasesalesanddecreasecosts.2.Increasepurchaseopportunitiesforthebuyers.3.electroniccommercepro

3、videsbuyerswithawiderrangeofchoices,thatbuyerscanconsidermanydifferentproductsandservicesfromawidervarietyofsellers.4.manydigitalproductscanbedeliveredthroughtheInternet.reducesthetimebuyerswaittobeginenjoyingtheirporchases.5.electronicpaymentsoftaxrefunds,pulicretirementandwe

4、lfaresupportcostlesstoissueandarrivesecurelyandquicklywhentransmittedovertheInternet.电商的缺点：1、SomebusinessprocessmayneverlendtothemselvestoEC.2、ManyproductsandservicesrequirethatacriticalmassofpotentialbuyersbeequippedandwillingtobuythroughtheInternet.3、Businessoftencalculatere

5、turn-on-investmentnumbersbeforecommittingtoanynewtechnology.4、WanttodobusinessontheInternetisthedifficultyofintegatingexistingdatabasesandtransaction-processingsoftwaredesignedfortraditionalcommerceintothesoftwarethatenablesEC.5、manybusinessesfaceculturalandlegalobstaclestocon

6、ductingEC.④keycharacteristicsofthefirsttwowavesofec.电商的前两次浪潮的特点：CharacteristicFirstwaveSecondwaveInternationalcharacterofecDominatedbyu.s.companiesGlobalenterprisesinmanycountriesparticipatinginecLanguagesMostecwebsitesinEnglishEcwebsitesavailableinmultiplelanguagesFundingMany

7、newcompaniesstartedwithoutsideinvestormoneyEstablishedcompaniesfundingecinitiativeswiththeirowncapitalConnectiontechnologiesManyecparticipantsusedslowinternetconnectionsRapidlyincreasinguseofbroadbandtechnologiesforinternetconnectionse-mailcontactwithCustomersUnstructurede-mai

8、lcommunicationwithCustomersCustomizede-mailstrategiesnewinteg