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1、Unite8BillGatesandHisEmpireCloseReadingExercisesI.1.of2.in,on,of,to3.in,with,of4.Of,in5.to,forII.1.Theothersarealltryinglikemadtogetsomewhereelsebeforethemarketchangesandtheirbusinessescollapse.2.Eachmanconsciouslyworkedtocreateanindustryoutofsomethingthateveryoneelsethoughtwasapurew
2、asteoftime.3.Cadillac,Oldsmobile–that’sit,oralmostit.4.ThesameistrueforalistofMicrosoftcompetitorsfrom1975.5.Butafactornottobedismissedinthisindustrialsurvivalgameissheerdetermination.6.Theirobjectivewastobeherefifteenorfiftyyearslater,stillbeingtheleadersandrunningthecompanies.7.Thi
3、sisnotbecausetheyexpecttofailintheircurrentventuresbutbecausetheyexpecttoloseinterestandgoontosomethingnew.8.ButthenFordintendedhiscarstobethebest,butheresigned,instead,totheideathattheywouldbemakingthemostpopularcars.9.It’snotlikethatatMicrosoftyet,buttherearequiteabitofemotionsther
4、e,andChairmanBill,afterall,isonlyayoungman.10.Asitwasslidingtowardsamajormarketdisaster,Microsoftwassavedonlythroughtheeffortsofsomecourageouspeople.11.TheprogrammanagerforOmega,whowassosingle-mindedlyconcernedwithbringingtogetherhisenormousproject,reportedonlygoodnewstohissuperiors.
5、III.1.Hewasaheadofhistimeaboutforeignlanguageteaching.Whilemostpeoplewerefascinatedbylanguagelabs,hewasworkingonteachingaforeignlanguageinacomputerlab.2.China’smen’sfootballteamwasagreatdisappointmentinthepast.Theirscoresatinternationalgameshardlycameclosetowhatmillionsoffootballfans
6、expectedofthem.3.Hecouldnotaffordacarthattimeandhadtosettleforgoingtoworkonhisbike.4.SomepeoplebelievethatwiththerapiddevelopmentofcomputersoftwaresponsoredbybigcompanieslikeMicrosoft,thereisroomforinnovation.5.Seeingsomanyhomelesspeopleonthestreetsatnight,Icouldnotimaginewhattheyhad
7、todoforalivingduringtheday.IV.1.AlistofFord’scompetitorsfrom1908wouldincludeveryfewnamesthatarestillinthecarbusinesstoday.2.SowhyareFordandMicrosoftstillinexistencewhentheircontemporariesarenearlyallgone?3.Partoftheanswermustbetheinevitablyhighfailurerateofcompaniesinnewindustries.4.
8、BothGatesand
