资源描述：
《Data Mining Technology and its Application in CRM of Commercial Banks》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、2009FirstInternationalWorkshoponDatabaseTechnologyandApplicationsDataMiningTechnologyanditsApplicationInCRMofCommercialBanksBinFangShoufengMaSchoolofManagementSchoolofManagementTianjinUniversityTianjinUniversityTianjin,ChinaTianjin,ChinaTckoguri@163.comGaiyuying@163.comAbstract－CRMisaninnovat
2、ivemarketingstrategyThecoreideaofCRMattachestheimportancetocenteredoncustomerandacomprehensivemanagementcustomerrelationship,providessignificantandtechnologicalmethod.TheapplicationofDataMiningcommunicationchannelsviacarryingoutsystematic(DW)technologyinCRMplaysanimportantroleincustomerresear
3、ch,buildsstudyrelationswithcustomersimprovingthelevelandefficiencyofCRMincommercialandfinallyachievescustomerprofit,customerretentionbanks.ThispapermainlyintroducesstructuresofCRMinandcustomerloyalty.TheintroductionandcommercialbanksandDMtechnology,andemphasizestheimplementationofCRMincommerc
4、ialbankswillapplicationofDMtechnologyintheCRMofthecertainlysetupthecustomer-orientedoperatingstrategy,commercialbankandfinallydiscussessomekeyproblemsreducetheoperatingcost,further,deeplyunderstandtherelatedtothisapplicationofDMintheCRM.customers’demandsandputwell-directedeffectivemarketingin
5、toeffect,soastoattract&keepcustomersKeywords-CRM;datawarehouse;datamining;bankandimproveprofitability.B.SystematicStructureofCommercialBanks’CRMI.IntroductionCommercialbanks’CRMreferstothepromotionandAlongwithincreasingaccelerationofmarketapplicationofCRMinthebankingfieldofcommercialcompetiti
6、onandunceasingdevelopmentofeconomicbanksandfallsintothreelevels:communication-levelintegration,deepchangesoccurbetweencommercialCRM,operation-levelCRMandsupport-levelCRM,andbanksandcustomers.ThemarketingconceptofitssystematicstructureisshowninFig.1.Thecommercialbanksisalsotransformedfrompursu
7、ingcommunication-levelCRMistheinterfaceofCRMtoreturnofscaletominingefficiencyofcustomers.Itisinteract,collectandoutputinformationwithcustomers,consideredasthekeytocultivatecurrentcustomersandincludingphone,fax,Internet,Email,wirelessnetwork,m
