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1、Vol.4,No.5AsianSocialScienceResearchonCorporateImageOrientationHaoLvBusinessAdministrationDepartmentofManagementCollege,WuhanUniversityofTechnologyWuhan430070,ChinaTel:86-27-6268-8931E-mail:luhao@126.comAbstractCorporateimageorientationisthebaseofcorporate
2、imageplanningandthefirststeptoimplementCIS(CorporateIdentifySystem)designing.Accordingtodifferentschemesanddesignaims,strategiesadoptedbycorporateimageorientationaredifferent.Generallyspeaking,wecanadoptdemandadaptation,reciprocalthinking,dominanceprominen
3、ce,reorientationandimprovingtheoccasionstoimplementcorporateimageorientation.Accordingtotheirowndevelopmentalcharacters,situationsinthemarket,situationsofmarketcompetition,enterprisescanflexiblyadoptcorrespondingstrategiesindifferentstagesofenterprisedevel
4、opmenttomakethecorporateimageorientationclearandexactandmakethecorporateimageimpressive.Keywords:Corporateimage,Orientation,CIS1.IntroductionCorporateimageorientationisthebaseofcorporateimageplanningandthefirststeptoimplementCIS(CorporateIdentifySystem)des
5、igning.Itgraspscustomers’heartworldandmentalendurancespaceandexpressescorporateimagethroughsimplifiedinformation,connectscorporateimagewiththereceptivepointincustomers’heartworld,andsequentiallybalancessupply(corporateimage)anddemand(customers’intrinsicdem
6、ands),transmission(effectsofadvertisement)andfeedback(customers’reaction),andmakesenterprisessearchtheirexactpositionsinthemarketandsharesaplaceincustomers’mentalspacebasedonthatenterprisesrecognizethemselves,knowwellopponents,understandsocialpublicmentali
7、ty.Variousenterpriseshavedifferentsituationsandtheiraimsofcorporateimageorientationaredifferentalso,sointheprocessofcorporateimageorientation,theycannotbutadoptdifferentstrategiesofcorporateimageorientation.Inthefollowingtext,wewillputforwardseveraleffecti
8、vestrategiesofcorporateimageorientation.2.ThestrategyofdemandadaptationImageorientationofmodernenterprisesisinclinedtocatchdemandsandchangesofcustomers’heartworldandcombinecustomers’interiordemandswiththedeve
