Marketing Practice Exam Questions (50)

《Marketing Practice Exam Questions (50)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、XiameninternationalCollegePracticeExaminationPaperAcademicYear:13/14ModuleTitle:MarketingExamType:PracticeExam-MultiplechoiceExamDuration:60minutesInstructionstocandidates:(egNumberofquestions,useofcalculatorsetc)Thereare50multiplechoicequestionsReadeachquestioncarefully,cons

2、idertheanswerthencircletheanswerofyourchoiceontheanswersheetatthebackoftheexaminationpaper.Youmustonlycircleoneanswerfromthechoiceperquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.AnswerALLquestionsMakesurethatyourNAMEandSTUDENTNUMBERisonyo

3、uranswersheetModuleCo-ordinator:JohnMunroDonotopenorturnoverthisexampaper,orstarttowriteanythinguntiltoldtobytheInvigilator.StartingtowritebeforepermittedtodomaybeseenasanattempttouseUnfairMeans.InstructionsMakesureyourstudentnumberisonyouranswersheet.Answerall50questionsonth

4、isexaminationpaper.Readeachquestioncarefully,considertheanswerthatbestanswersthequestionandthencircletheanswerofyourchoiceontheanswersheetsupplied.Onlyoneanswer,perquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.Thefollowingquestionisaspecim

5、enexample:Whichofthefollowingisnotarecognisedorganisationalmarket?a)Resellermarketb)Consumermarketc)Industrialmarketd)GovernmentmarketThecorrectanswerisb)Theresponsivenessofdemandtochangesinpricesiscalled?a.Priceelasticityb.Priceinelasticityc.Demandelasticityd.Demandinelastic

6、ity2.Themajordifferencebetweenamarketingphilosophyandasellingphilosophyisthatthemarketingphilosophyincorporateswhichmajoractivity:a.Productionb.Integratedeffortacrossthecompanyc.Sellingd.Consumption3.Marketingisthemanagementprocessresponsibleforidentifying,anticipating,andsat

7、isfyingcustomerrequirements:a.Profitablyb.Amicablyc.Forcefullyd.Greedily4.Whichtermreferstobargainingbetweenabuyerandasellertoreachanagreedprice?a.Productpositioningb.Pricenegotiationc.Asellers’marketd.Targetmarketing5.Marketingactivitieswithinafirmincludethefollowing:a.Ident

8、ifyingcustomerneedsandprovidinginformationtomakeinformedchoicesb.Con