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ID:39402881
大小:272.50 KB
页数:80页
时间:2019-07-02
《基于顾客价值导向的服装企业核心竞争力测评模型研究》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、浙江理工大学硕士学位论文基于顾客价值导向的服装企业核心竞争力测评模型研究姓名:吴春华申请学位级别:硕士专业:服装设计与工程指导教师:方丽英20091221浙江理工大学硕士学位论文ResearchOnGarmentEnterprise’SCoreCompetitivenessEvaluationModelBasedonCustomerValue-orientedAbstractInthecontextofeconomicglobalization,withfurtherin-depthdevelopmentofm
2、arketeconomy,theproducthomogenizationphenomenonalemoreandmore,consumersbecameincreasinglydominantpositioninthemarketcompetition.Intheenterprise’Scorecompetitivenessstudy,theideaofcustomervalue.orientediSpaidattentiontomoreandmorebybusinessesandmanyscholars.C
3、ustomervalueresearchhasbecomethefocusofcommoneoncem.Customervalueisbecominganewadvantagesourceandgrowthenginethatenterprisesmaintainitscorecompetitiveness.、Mththerapiddevelopmentoftechnologyandinformationindustry,itisimportanttoemphasizeoncustomersegmentatio
4、nandtheenterprise’Scorecompetitivenes,choosetheappropriatecustomervalueorientation,anduseitastheCOreofbuildingasupportsystem,integrateandcoordinateintemalandexternalresources,todevelopenterprise-specificskills,assetsandreputation,toprovidecustomerswithunique
5、,hardtoimitatethevalueofcompetitorsinordertoobtainlong-lastingcompetitiveadvantageandgrowthadvantage.nemainpurposeofthis咖dyWastotakesportswearcompaniesasexampletoestablishcustomervalue—orientedapparelenterprise’Scorecompetitivenessevaluationsystem,andselecte
6、dexamplesofgraysystemmeasurementmodelanalysis,evaluationsystemtoverifythepracticality,andgarmententerprisestoenhancetheircorecompetitiveness,providingactionableandquantifiableindicatorsofthevariables.,n坨papermainlyconductstheresearchthroughfollowingseveralpa
7、rts:nefirstpart,themainresearchonthisbackground,thesignificanceofthestudyframework,methods,andthefocusofthisresearchandirmovatiOIlSforconciseintroduction.,111esecondpart,themaindomesticandforeignscholarstoconductresearchliteraturereviewandsynthesisofthefirst
8、reviewofthelastcenturyontheconceptofCOrecompetencies,characteristiesandothercontent,andthusraisethevalueofcustomeraccesstogarmententerprisesinthe21stcentury,continuingthecorecompetitivenessoffun
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