基于绿色壁垒的我国企业绿色营销战略研究

《基于绿色壁垒的我国企业绿色营销战略研究》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、绪论东北林业大学硕士学位论文基于绿色壁垒的我国企业绿色营销战略研究姓名：姜洋申请学位级别：硕士专业：企业管理导教师：王兆君20060601绪论AbstractBiologyproblem，sustainedandstabledevelopmentofecfocusintheworld.Economicgjaciationsandtradefreedomrrbarrierasfunctionofmeansintradeprotectionaregraduallyweaker.MaintradepartnerssuchasEuropeanAlliance,America,Japan,Si

2、ngaporeest”inwhichtheirenvironmentlawsareeverimprovedandsevere.GreenBarrieriscomingintobeing.Atthesametime,dependentdegreeofforeigntradeinourcountryisimproved.Businessdependentdegreeoninternationalmarketiseverincreasing.Onlywhenourcountryconstructsthestrategysuitabletoourowncountryandseekdynami

3、cbalancebetweeninternalresourcecapacityandexternalenvironment，canourcountryobtaintheopportunitiestosurviveandgrow.Applicationofgreenmarketingstrategyisabigtrendofinternationalmarketingstrategyin21century.Chinesebusinessfacesthegreencustomerspayingmuchattentiontotheenvironmentprotectionalloverth

4、eworld.Undertheconditionofthewaysofproductivityandconsumptionbeingradicallychanged.Greenbarrierwithhightechnologyandflexibilityputsgreatpressureonourcountry'sBusinesswhenourbusinesstakespartininternationalcompetition.Applicationofgreenmarketingstrategyisnecessaryandsuccessfulchoice.Therearesixp

5、artsinthepaper.Thefirstpart(ChapterOne)istheintroduction，includingresearchbackground,researchpurpose,significanceandmethod.Secondpart(ChapterTwo)isatheoreticalpart，includingtheoriesaboutgreenbarrierandgreenmarketing.Thethirdpart(ChapterThree)istheanalysisofeconomicsongreenbarrier,includingtheex

6、ternalanalysisabouteconomicsongreenbarrier.Thefourthpart(ChapterFour)isgreenbarrierinfluencingonourcountryIsmarketing,includingthewholeevaluationofourcountry'sgreenbarrier，greenbarrier'spositiveandnegativeeffectonourmarketingandbarrierfactors.Thefifthpart(5,6,7Chapters)isincludingtheconstructio

7、nofourbusinessmarketingstrategybasedongreenbarrier,relativestrategyandcasesanalysis.Thesixpartsistheconclusion.:iicsocietyhavebecomeaconcerningdutybarrierandtraditionalnon-dutyKeywordsgreenbarriers;greenmarketing;marketingstrategi