后效营销初探

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1、东北大学硕士学位论文后效营销初探姓名：张颖申请学位级别：硕士专业：工商管理113'导教师：赵希男20030201113东北大学硕士学位论文^知识管理于从企业的利益出发来满足消费者的需求，更应读从全社会的利益k发，引导消费者的需求向理性化、科学化的方向发展。关键词后效营销顾客考核客户培ii摘要企也文化可持续发展113东北大学硕士学位论文^知识管理于从企业的利益出发来满足消费者的需求，更应读从全社会的利益k发，引导消费者的需求向理性化、科学化的方向发展。关键词后效营销顾客考核客户培ii摘要企也文化可持续发展113东北大学项士学位论文ABSTRACTAfterEffectMarketingA

2、bstractFormanyyears，mankindhasbeengainedtheadvanceofsocietyandthewealthyofhumanity.Howeverthecostisveryexpensive,weseriouslywastedournaturalresourcesandcriticaldestroyedourenvironment.Butrecently,whenthehumanitysocietyhasnotabletoregainconsciousnessfromtheself-admirationofvictory,themankindhasto

3、facetheoneafteranotherdisastrous.Allofthemcomefromtheselfishnessandtheavariceofhumanity-selfishness.From20century80years,humanitysocietygradualdeeplyrealizesthequestionsofdutiesthoseshouldbeundertakenbybusiness.Manymaterialresourcesintheworldarelimitedinnumber,thespacetopileupthescrapsandtheabil

4、itytodisposeofthemarelimitedtoo.Innottoodistantfuture,thesocietymustdemandalltheenterprisestomakefulJyusesofnaturalresource.Thesocietyopinioncompelstheenterprisestoundertakethesocietydutywhentheyexpendingthemselves.“GreenMarketingtheory”engenderingrecentlyisbomunderthiskindofbackground.But,theca

5、pitalisthedevelopmentmotivationifbusinesswanttoexistanddevelop.Sogainisthecommontargetofalltheenterprises.Forlongtime,therehasbeenexistingadimrecognitioninthebusinesses:Itiscontradictionbetweenthedutyandthegaining.7Alongwiththefastdevelopinfinancialconditions,theenviromentchangesofbusiness,thein

6、tegralofalltheglobeeconomics,therecognizablelevelofmanagemustbeimproved,Theenterprisersmustmakeclearlytherelationbetweenthesocietydutyandihegaininbusinesses.Otherwise,enterprisescouldeasilysufferfromtheshortsightednessofmarketing.Consequently,enterprisescouldworkoutwrongobjectionofmarketing,whic

7、hmayeffectthemtoachievethebusinessstrategymadebythemselfs.Inviewofallkindsofcrisisesfacedbyhumansocietyandthedemandtoenterpriseposedbysocietyeconomicsituation，whatenterpriseshouldprepare？Basedonallthesequestions,weputforward