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1、四川大学硕士学位论文合资生产汽车伩表油栗部件项目开发方案姓名：贺栋申请学位级别：硕士专业：工商管理导教师：曾玉成20050101也优—f行业平均基准，说明项目的可行性，并且具有建设期短，见效快，克争力和盈利能力强的特点。关键词：合资项目可行t£财务模型财务评价AbstractGraduateStudent:HuoDongSupervisor：ZengYuchengThisblueprinthassetthegoalofadjustingtheproductstructuresuccessfully;thereforewemaketh
2、edecisiontoestablishajointventurewithSTCompanyofJapan,whichwillspecializeintheproductionofautooilpumpandcompletelyelectronicalautometer.Inthisproject,aimingatthecurrentautomarketandflituretrendofdevelopment,wecarryoutananalysiswithallsortsofdiagramtoo!;withtheapplicati
3、onofFive-ForcesModelbyAmericanprofessorMichaelE.Porter,wemakeafurtherstudyattheauto-partsmarketandcompetitionsituation.Inordertoutilizetheadvantageofbothsides,weraisethepointofview,whichillustratesthatweshouldseekthewholecarmanufacturerofJapanbrandintheAsia-pacificregi
4、onasstrategypartnersandcoreclientgroup，takmgthemeasureofaim-concentrationdevelopmentstrategy.Atthesametime，weputupwiththemarketingstrategy,bywhichwewillmakebestuseofthestrengthofbothsidestoimplementtheconformityofmarketingchannelstodevelopnewoverseascustomers.Sowewills
5、upplyourproductwithgoodqualityatafavorableprice.Tomaketheprojectsustainable,wewillattachimportancetothemtemational-leveltechnology,whichincludestheblankscreendisplaypatenttechnologyandstepmotordrivagetechnology.Intheaspectofmanagement,canmakethebestofproductionadvantag
6、e,technologyadvantage.Andaccordingtothecharacteristicoftheproduct，weadoptleanproduction.Accordinglywedesigntechnologicalprocess，productionplanandcontrol，material-purchasingplanandcontrol,andISO/TS16949system.Astherequirementofenvironmentprotectionandsafeproduction,wefo
7、rmulatetheanti-measuretoforbiddenthecontaminationandguaranteethesafeproduction.Inadditiontothis,humanresourcesmanagementisalsoconsideredintothisproject.ThesoftwareProjectwillbeputintousetocontroltheprocessoftheproject.Weestablishtheinvestmentaimthroughprojectinvestment
8、estimationindetail.Oncarryingoutthefeasiblestudyfortheobjectivefinance,byusingExcelsoftware,vvcbuildfinance-appraised
