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1、华中科技大学硕士学位论文华为技术有限公司服务转型研究姓名：刘永明申请学位级别：硕士专业：工商管理导教师：杨超20050422AbstractRegardingtothelocaltelecomequipmentmanufacturers,theservicesystembasedontheownedproductswhichsupportstheownedproductsmarketexpansion,isthecostcenterofmanufacturers.Alongwiththerapidexpansionoftheequipmen
2、tsinthemarket,thetelecomequipmentmanufacturershavetoutilizemoreandmoreresourcesontheafterservice.Ontheotherhand,thegrowinglyintensemarketcompetenceandtheseriousequipmenthomogeneityleadtotherapidprofitreduction,thetelecomequipmentmanufacturers'fixedpositionofserviceatpresen
3、tcannotrepresentthediversityandvalue-addedcharactertheserviceshouldbringtotheequipments.BasedontheHuaweiTechnologiesCo.,Ltd.,agood-sizedlocaltelecomequipmentmanufacturer,thispapermainlystudieshowlocaltelecomequipmentmanufacturersexalttheirmarketcompetenceandtransfertheserv
4、icesystemtobethenewprofitincreasepointintheincreasinglydrasticcompetitivesituation,especiallyintheendlesswinteroftelecomindustry.Employingthetheoryanalysisandcasestudy,thisarticlefirstlyanalyzestheservicepositionoflocaltelecomequipmentmanufacturerswithmatrixtheoriesofBosto
5、n,andpointsouttheurgentnecessityofservicetransformationunderthemacroeconomicenvironment,industrysituationandmarketcompetition.Thenaccordingtothechangemanagementandtheservicemarketingtheories,thetransformcoursesofHuaweiTechnologiesCo.isstudiedindepthfromtheorganization,proc
6、ess,andbusinesses.Byanalyzingtheresultofthetransformation,wegetthefeasibilityoftheservicetransformationforthetelecomequipmentmanufacturers.Attheend,itlooksforwardtheservicetransformationforthelocaltelecomequipmentmanufacturersinthefuture.Currently,theresearchesontheservice
7、transformationofthetelecomequipmentmanufacturerareseldom.Basedonthepractices,thispaperplaysacriticalruleforthelocalequipmentmanufacturerstogainthecompetitiveadvantagesthroughprofessionalserviceandformanewprofitincreasepointbyfee-basedservicewithintheglobalcompetitivesituat
8、ion.Keywords:TelecomEquipmentIndustry,StrategicManagement,ServiceTransformation独创性声明本人声明所
