Advertising： A Very Short Introduction, Winston Fletcher (2010, Oxford University Press) ISBN 9780199568925

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1、Advertising:AVeryShortIntroductionVERYSHORTINTRODUCTIONSareforanyonewantingastimulatingandaccessiblewayintoanewsubject.Theyarewrittenbyexperts,andhavebeenpublishedinmorethan25languagesworldwide.Theseriesbeganin1995,andnowrepresentsawidevarietyoftopicsinhis

2、tory,philosophy,religion,science,andthehumanities.TheVSILibrarynowcontainsover200volumes—aVeryShortIntroductiontoeverythingfromancientEgyptandIndianphilosophytoconceptualartandcosmology—andwillcontinuetogrowtoalibraryofaround300titles.VeryShortIntroduction

3、savailablenow:ADVERTISINGWinstonFletcherBRITISHPOLITICSAnthonyWrightAFRICANHISTORYBUDDHAMichaelCarrithersJohnParkerandRichardRathboneBUDDHISMDamienKeownAMERICANPOLITICALPARTIESBUDDHISTETHICSDamienKeownANDELECTIONSL.SandyMaiselCAPITALISMJamesFulcherTHEAMERI

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5、ebottomCITIZENSHIPRichardBellamyANGLICANISMMarkChapmanCLASSICALMYTHOLOGYTHEANGLO-SAXONAGEJohnBlairHelenMoralesANIMALRIGHTSDavidDeGraziaCLASSICSMaryBeardandJohnHendersonANTISEMITISMStevenBellerCLAUSEWITZMichaelHowardTHEAPOCRYPHALGOSPELSTHECOLDWARRobertMcMah

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