2012 - Google - Our Mobile Planet Global Smartphone Users

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1、OurMobilePlanet:GlobalSmartphoneUsersFebruary2012GoogleConfidentialandProprietaryAgenda1GeneralSmartphoneUsage2MobileLocalUsage3MobileCommerce4BackgroundGoogleConfidentialandProprietary2GeneralSmartphoneUsageGoogleConfidentialandProprietary3SmartphoneOwnershipisontheRiseUKUK30%45%DEDEUK

2、18%23%FRFRUSUSJPJP27%38%ESES31%38%6%17%33%44%Phase1(Jan+Feb2011)Phase2(Sept+Oct2011)Base:EnumerationStudyI+II2011:Allrespondents(UK:2.000;US:2.000;FR:2.000;DE:2.000;JP:2.000).GoogleConfidentialandProprietaryQ1.Whichifanyofthefollowingdevicesdoyoucurrentlyuse?Q6.Andwhichofthefollowingbes

3、tdescribesyourphones?UsersareAccessingtheWebThroughDesktop,andNowMobileSmartphonePC98%93%97%85%97%98%89%93%94%94%99%90%UsedDeviceToGoOnlineEverydayinPast7DaysGoogleConfidentialandProprietary5Base:PrivateSmartphoneuserswhousetheinternetingeneral(alsousingcomputer),wave2(US:1.000(977);UK:

4、1.000(986);FR:1.000(996);DE:1.000(993);ES:1.000(991);JP:1.000(976)).Q18.Thinkingaboutthelastsevendaysonhowmanydayswereyouonlinewith...?SmartphonesareConsumers’Always-onCompanionWhereSmartphoneisUsedEverusedHome96%97%98%97%91%99%Work69%71%78%71%61%65%On-the-go83%85%75%87%68%87%Inastore76

5、%63%76%61%42%76%Restaurant70%56%64%56%56%62%Caféorcoffeeshop49%59%61%55%62%60%Doctor'soffice55%27%44%43%36%33%Airport48%43%43%41%42%30%Atasocialgathering/function59%50%42%43%36%45%Publictransport36%61%64%67%54%61%School32%16%27%25%25%24%Somewhereelse3%5%3%3%3%1%GoogleConfidentialandProp

6、rietary6Base:PrivateSmartphoneuserswhousetheinternetingeneral,wave2(US:1.000;UK:1.000;FR:1.000;DE:1.000;ES:1.000;JP:1.000).Q16.WheredoyouuseyourSmartphone?Pleaseselectfirstatwhichlocationsyoueveruseit-evenifonlyseldom-andsecondlywhereyouuseditwithinthelastsevendays.SmartphonesAreUsedWhi

7、leConsumingOtherMediaParallelmediausageAttheSameTimewhenIUsemySmartphoneIalso...Doanyofthese81%74%72%69%72%72%(Net-count)Listentomusicofany51%42%47%49%46%26%typeontheradioPlayvideogames28%15%14%10%18%9%Readabook18%10%7%9%11%7%Useitonanother44%26%28%25%36%31%I-netenableddeviceRe