bec中级口语part 2常见话题

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1、Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentqualityuser-friendlydesigngoodvalueformoneyinstyleWhatdeterminesthepriceofaproduct?●Thepriceofaproductisinfluenc

2、edbythecosts.1●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3●Over

3、allitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.Shouldfirmstraintheiremployees?　　Bytrainin

4、gtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaf

5、f(whichcansatisfytheiresteemneeds).HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryr

6、esources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.WHATISIMP

7、ORTANTWHEN…?SelectingapplicantsforajobWorkingexperiencePersonalqualitiesSample1IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.First,Ithinkworkingexperienceisveryimportantwhensele

8、ctingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.Second,wemustconsiderthepersonalqualitiesoftheapp