陈幼坚 香港城市形象设计手册

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1、BRANDHONGKONGGUIDELINESUpdatedMay2012SECTIONABrandHongKongSignatureA.1SignatureElementsA.2DragonSymbolandRibbonsGraphicA.3.1MinimumSizewithBrandlineA.3.2PrimarySignaturewithoutBrandlineA.3.3MinimumClearSpaceA.4.1ColourGuideFullColourVersionsA.4.2ColourGuideSingleColourVersionsA.5.1BackgroundCo

2、loursPreferredColoursA.5.2BackgroundColoursSignatureColoursA.5.3BackgroundColoursFullColourSignatureA.5.4BackgroundColoursSingleColourSignature(Red)A.5.5BackgroundColoursSingleColourSignature(Yellow)A.6IncorrectUsageA.7ColourPaletteA.8.1TypefaceA.8.2Logotype&BrandlineA.8.3Logotype&BrandlineCol

3、oursBRANDHONGKONGSIGNATUREA.1

4、SignatureElementsTheBrandHongKongsignaturecomprisesofthreeelements:1TheBrandHongKonglogotype12TheBrandline3TheDragonsymbolwithextendingribbonsgraphic2Allelementsaresetinfixedformatandproportion.Theyarenottobealtered.3123BRANDHONGKONGGUIDELINESBRANDHONGKONGSIGNATURE

5、A.2

6、DragonSymbolandRibbonsGraphic1TheDragonsymbolwithextendingribbonsgraphicisauniquedesignthatiscopyrightprotected.2TheDragonsymbolmaybeusedonitsownonlyinexceptionalcases.TheDragonsymbolisamodernisedinterpretationofa1Chinesemythicalicon.ItrepresentsHongKongsuniquefusionofEastmeetsWest.Theblue

7、andgreenribbonsthatextendfromtheDragonsymboliseblueskyandasustainableenvironment,whiletheredribbonisasilhouetteofLionRock,whichrepresentsHongKongpeoplescan-dospirit.2BRANDHONGKONGGUIDELINESBRANDHONGKONGSIGNATUREA.3.1

8、MinimumSizewithBrandlineWheneverpossible,usetheprimaryversionoftheBrandEnglis

9、hVersionMinimumSizeHongKongsignatureasshown.TheprimarysignatureisthefullcolourDragonwithextendingribbonsgraphic,thelogotypeandbrandline.Thesinglelanguageversion,eitherChineseorEnglish,ispreferredforprimaryusage.Thebilingualversionmaybeusedifthecontentisentirelybilingual.40mmChineseVersionMinim

10、umSize40mmBilingualVersionMinimumSize40mmBRANDHONGKONGGUIDELINESBRANDHONGKONGSIGNATUREA.3.2

11、PrimarySignaturewithoutBrandlineTheprimarysignaturemayalsobeusedwithouttheEnglishVersionMinimumSizebrandlineifthebrandline,Asiasworldcity,appear