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1、Abstract In2009,China’sonlineshoppingmarkethasseenrapiddevelopmentsofar,andtheratioofonlineshoppingtransactionstototalretailsalesofsocialconsumergoodsincreasedto1.6%and1.9%respectivelyin2009Q1andQ2from1.3%in2008.Inadditiontoconsumer’sincreasinglypreferencetoonlineshopping,financialcri
2、sisisalsoinfavorofonlineshoppingdevelopment. AgrowingnumberofChinesenetizensareaccustomedtoonlineshoppingduetoitsapparentpriceandconvenience.Currently,aroundoneinfournetizensinChinaselectonlineshopping,whileitistwointhreenetizensincountrieswithhighInternetpenetrationsuchasEuropeancoun
3、tries,theUnitedStatesandSouthKorea.Therefore,thepotentialofChina’sonlineshoppingmarkethasnotbeenfullyliberatedyet. AccordingtodatafromauthoritativeorganizationssuchasCNNIC,thereportelaboratesthedevelopmentandinfluencingfactorsofChina’sonlineshoppingindustry,analyzesthemarketsize,layou
4、t,regionaldistribution,andmarketshareofonlineshoppingwebsites.Inaddition,itfocusonanalysisofthe19websites,inpointofmarketshare,acquiredventurecapital,logistics,performance,andcompetitiveness,aswellasprobesintofuturedevelopmenttrendofChina’sonlineshoppingindustry. Taking360.buyforexamp
5、le,itsannualsalesrespectivelyreachedRMB10million,RMB30million,RMB80million,RMB360millionandRMB1.32billionfrom2004to2008. 360.buyhasfourmajorcategories,homeappliance,mobilephones,computergoodsanddailynecessities,morethan36,000varietiesintotal.ItssalesamountedtoRMB840millionin2009Q2,acc
6、ountingfor28.8%inChina’sB2Ce-commercemarket.JustinJune,itssaleshadbrokenRMB370million. Contents 1OnlineShopping1.1Definition1.2Classification1.3MarketScale1.4StatisticalCategory 2DevelopmentEnvironmentofChina’sOnlineShoppingIndustry2.1EconomicOperation,Q1-Q3,20092.2NumberofNetizensisthe
7、BaseforRapidDevelopmentofOnlineShopping2.3ConsumptionLevelandDesire2.4PoliciesandRegulations 3DevelopmentStatusQuoofChina’sOnlineShoppingIndustry,20093.1MarketDevelopmentSize3.1.1UserGrowth3.1.2TransactionVolume3.1.2.1C2C,theFirstChoiceforChina’sUsersOnlineShopping3
