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1、ffirs.qxd5/7/013:18PMPageiiiEDISONINTHEBOARDROOMHowLeadingCompaniesRealizeValuefromTheirIntellectualAssetsJULIEL.DAVISSUZANNES.HARRISONJOHNWILEY&SONS,INC.NewYork•Chichester•Weinheim•Brisbane•Singapore•Torontofcopyebk.qxd5/29/0111:46AMPageivCopyright©2001b
2、yJohnWiley&Sons,Inc.Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedSt
3、atesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermission
4、shouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercove
5、red.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal,accounting,orotherprofessionalservices.Iflegaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.ThistitleisalsoavailableinprintasISB
6、N0-471-39736-9FormoreinformationaboutWileyproducts,visitourwebsiteatwww.Wiley.comffirs.qxd5/7/013:18PMPageviiFOREWORD“YES”WASMYunhesitatinganswerwhenJulieDavisandSuzanneHarrisonaskedmetowritetheforewordfortheirnewbook,EdisonintheBoardroom.Irespecttheautho
7、rsfortheirknowledgeofintellectualassets,andIsharetheirreverenceforthefamedinnovator.WithaquartercenturyofIPconsultingaccomplishmentsbetweenthem,JulieDavisandSuzanneHarrisonbringrealcorporatestreetsmartstoanall-too-theoreticalfield.Throughtheirworkasconsul
8、tantswithAndersenandICMG,thesetwoareattheforefrontofchangeintheintellectualprop-ertyfield.Moreover,theirchoiceofaniconisfitting.IfThomasAlvaEdisonstandstallinthehistoryofscience,heloomsasagiantinthehistoryofbusiness