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ID:39219266
大小:3.03 MB
页数:301页
时间:2019-06-27
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1、CONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpres
2、entation;itisnotacompleterecordofthediscussion.McKinseyFrequentlyUsedTemplateTextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure2X2TOWERUnitofmeasure5PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasureStrategySkillsSystemsStaffSh
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4、TextTextJOINTUnitofmeasureTextTextTextTextLEVELSEPARATE4UnitofmeasureTextTextTextLINEARA3DUnitofmeasureTextTextTextTextLINEARB3DUnitofmeasureTextTextTextLINEARC3DUnitofmeasureTextTextTextLINEARD3DUnitofmeasureTextTextTextTextLINEARE3DUnitofmeasureTextTextTextLINEARG3DUnit
5、ofmeasureTextTextLINEARI3DUnitofmeasureTextTextTextTextLINEARJ3DUnitofmeasureTextLINEARN3DTextTextTextUnitofmeasureTextTextTextLINEARP3DUnitofmeasureLINEARQ3DTextTextUnitofmeasureTextTextLINEARQ3DUnitofmeasurePlanImplementSupportLINKS3UnitofmeasurePERSPECTIVE3DUnitofmeasu
6、reTextTextTextPROPELLER3DUnitofmeasureRINGS3DUnitofmeasureTextSCALETextUnitofmeasureTextTextSCALESUnitofmeasureTextTextTextTextTextTextSIZESINUnitofmeasureSPIRAL13DUnitofmeasureSpiralBrakesTubeintubeSPIRAL23DUnitofmeasureTextTextTextTextSPOTLIGHTUnitofmeasureTextTextTextT
7、extTextTextSTAIRCASEUnitofmeasureSTARS3DUnitofmeasureCONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.
8、ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscuss
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