商务英语(上)期末复习题

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1、商务英语（上）期末复习题I.                  Matchthewordsontheleftwiththeirdefinitionsontheright.(10%)1.     marketingcommunicationresearch()2.keepingthetillsringing()3.thecash-flowforecast()4.productrange()5.presentation()6.buyingbehavior()7.currentaccount()8.me

2、ntalattribute()9.marketshare()10.thecriticaldeterminant()a.astatementwhichshowswherecashcomesfromandwhereitgoesoveraperiodoftimeb.abankaccountwhichallowyoutoputinandtakeoutmoneywheneveryouwishesc.formaltalksfromsomeoneinsideacompanyaboutthecompanyandi

3、tsproducts.d.researchintowaysoftalkingtothepublice.alltheproductssoldbyacompanyf.percentageofconsumerswhobuyfromaparticularcompanyg.keepingthecashtillsworkingh.thewayinwhichconsumerspurchasegoodsi.themostimportantfactorinadecisionj.theskillsyouhavetha

4、tareconnectedwiththewayyouthinkandyourabilitytothinkII.               Completethefollowingsentences,usingtheappropriateexpressionsfromtheboxbelow.Remembertoputtheverbsinthecorrectform.(20%)setup,beinterestedin,applyfor,clockin,endupwith,breakdown,targ

5、etat,agreeon,turndown,fallbackon1.Wewereworriedaboutwhatwouldhappenifthecar____againandsowespentalloursavingsonanewvan.2.Iusedtoworkinmyfather’sfactory,butwhenhedecidedtosellit,I____myownbusiness.3.Traditionallywehadpeoplewhocameinand____andwereworkin

6、gontheshopfloor.4.Hewas___forthepromotionbecausehedidn’thaveenoughexperience.5.Ihadalways_____writing.Particularlywritingstoriesforchildren.6.Theprofessorwroteabooklastmonthwhich___teenagerswhohavepsychologicaltrouble.7.Itwasdifficulttofindajob.I___lo

7、tsofthembutIdidn’treceiveanyoffers.8.Alotofsmallbusinesses_____fullorderbooks,andnomoney.9.Iftheydon’tcuttheirprice,wecanalways____ouroldsupplier.10.Thetwoassistantmanagershavecooperatedverywellwitheachotherformanyyears,buttheydon’t____everything.III．

8、      TranslatethefollowingtwoparagraphsintoChinese.PleasewriteyourtranslationontheAnswerSheet.(15%)1.Themarketingconceptisthebeliefthatawholefirmmustbecoordinatedtoserveitspresentandpotentialcustomersandtodosoataprofit.Thismeansgettingtounder