中银活期宝营销文案

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1、中银活期宝货币基金营销策划方案方案名称：中银活期宝货币基金营销策划方案小组负责人：小组组员：-19-目录一、概要提示·························································（03）（一）公司介绍·····················································（03）（二）产品介绍·····················································（03）（三）产品特点····························

2、·························（04）二、策划目的·························································（04）三、营销环境分析·····················································（05）（一）宏观环境分析··················································（05）（二）基金产品SWOT分析···········································（0

3、6）1、优势·························································（06）2、劣势·························································（07）3、威胁·························································（07）4、机会·························································（07）（三）竞争企业分析···········

4、······································（08）-19-（四）企业形象分析·················································（09）（五）投资者分析···················································（10）四、市场面临的问题分析···············································（10）（一）市场风险··········································

5、···········（10）（二）信用风险·····················································（11）（三）流动性风险···················································（11）（四）管理风险·····················································（12）（五）操作或技术风险···············································（12）（六）合规性风险·······

6、············································（12）（七）其他风险·····················································（12）五、市场机会分析·····················································（12）六、营销策划达到的目标···············································（13）七、营销策略·····································

7、····················（13）（一）产品策略·····················································（13）（二）渠道策略·································-19-····················（13）（三）价格策略·····················································（15）（四）促销策略·····················································（1

8、6）（五）客户关系管理策略·············