毕业论文诺基亚手机促销策略研究

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1、诺基亚手机促销策略研究摘要随着中国经济的增长和通信发展水平的提高，手机越来越多的影响和改善人们的生活，逐渐成为一个大众消费产品。手机市场的扩大，使各手机制造商之间激烈的竞争也愈演愈烈，这其中包括像三星、摩托罗拉等这些知名的洋品牌，也包括像波导、夏新等这些同样有着不小名气的国产品牌。各大手机制造商都不约而同地看准了通讯市场这块“大蛋糕”，都想从中夺走一块，为此企业间采用多种经营手段来提升其市场竞争力。诺基亚凭借“科技以人为本”的市场定位，赢得了消费者的满意，在通讯市场取得傲人成绩。诺基亚成为全球最著名通讯品牌之一，它的成功不仅源于其产品性能的优越，更多的是来源于广大消费者对于诺基亚

2、文化的认同。论文以竞争激烈的手机市场为背景，通过对诺基亚手机在中国市场的促销策略进行分析，寻找诺基亚手机促销的成功之处，以求为中国手机制造业的发展提供借鉴意义。关键词：诺基亚，促销策略I诺基亚手机促销策略研究AbstractAsChineseeconomyandthecommunicationdevelopinglevelareincreasing,mobilephone,graduallybecameapopularconsumeproduct,ismoreandmoreaffectingandimprovingpeople’slife.Competitionsamongmai

3、nmobilephonemanufacturersbecomemoresevere.Thesemanufacturersnotonlyincludesforeignbrands,suchasSamsung,Motorola,butalsoincludessomefamoushomemadebrands,suchasBird，Amoi.Majormobilephonemanufacturershappentoseethecommunicationsmarket,this"bigcake",andwouldliketotakeapiece.Soenterprisestakeavari

4、etyofbusinessmeanstoenhancetheirmarketcompetitiveness.Thus,Nokiahasbeeninthepositionofthe"people-orientedscienceandtechnology"aftertheadjustmentofmarketingstrategies.Intheend,itwoncustomers’satisfaction,andachievedimpressiveresultsinthecommunicationsmarket.Nokiahasbecomeoneofthemostfamouscomm

5、unicationbrandintheworld.Itssuccessnotonlyduetoitssuperiorproductperformance,butmoretothevastnumberofconsumersagreeingwiththeNokiaculture.ThePapersisinthebackgroundofthecompetitivemobilephonemarket,searchingthemarketingsuccessofNokiamobilephonesthroughtheanalysisofPromotionstrategyofNokiamobi

6、lephonesintheChinesemarket,andinordertoprovidereferenceforChinesemobilephonemanufacturing.Keywords:Nokia,promotionstrategyII诺基亚手机促销策略研究目录摘要·························································································································IAbstract························

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