QP案例优秀范文

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1、AbstractThereportaimsatsolvesomeproblemsandissueswe’vefoundinOmegaAsiaLimitedasmembersoftheBoardandmanagement.Besides,wealsoperformasixmonthsforecastandproposeastrategyinthenextfiveyearstogrowthebusiness.Therearesomeethicaldilemmasinthebank.WeusetheAmericanAcco

2、untingAssociationModelandtheCodeofEthicsforprofessionalaccountants(COE)tomakeanappropriatedecisionaboutthefiveethicaldilemmasfromJolene’sperspective.SincetheHoorayRentalCarsLimitedisnotperformingwell,afteranalyzingthecarrentalindustryandthetrendofthebusiness,we

3、giveouradviceonspecificactionssuchasexpandnewmarket,makerulesandregulationstoprotectcompany’sinventory,introduceadvancedtechnology,etc.ThenweusebothtraditionaltoolsandEVAtoanalyzethefinancialsituationofthethreesegmentsofthecompany.Afterthat,wemakeoursixmonthssh

4、ort-termplan.Weusesixsegmentsmodel,five-forcemodelandbenchmarkingtoanalyzetheexternalenvironment.Andwealsousetraditionalindex,DuPont,EVAandSWOTmodelstocomprehensiveanalyzetheinternalsituationofthiscompany.Finallywemakeournextfiveyearstrategywithbudgeting,whichi

5、ncludeexpandingbusinesslineselectively,paymoreattentiontoriskmanagementandinternalmanagement.Webelievewithouractions,plansandstrategy,thecompanywillhaveabrightfuture.1ContentsBasicinformationofOmegaAsiaBank………………………………………………..3EthicalDilemmas…………………………………………………

6、……………………...3HoorayRentalCarsLimited…………………………………………………………….5EVAanalysisandshort-termstrategies………………………………………………..7TheFinanceandBankingsegment……………………………………………….8TheInsurancesegment……………………………………………………………9The“other”segment………………………………………………………………10Externalenvir

7、onmentanalysis………………………………………………………...11InternalanalysisforOmegaAsiaBankLimited……………………………………..13Strategiesinthenextfiveyears……………………………………………………….15Thebudgetofnextfiveyears…………………………………………………………18Riskmanagement……………………………………………………………………...18AdministrationandMa

8、nagement……………………………………………………..19Appendix…………………………………………………………………………….......20Reference……………………………………………………………………………….202BasicinformationofOmegaAsiaBankOmegaAsiaBanklimitedi