《国际贸易实务l》PPT课件

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1、InternationalTradepractice授课教师：欧阳章文适用专业：2008英语专业开课时间：2010-2011第二学期LessonOneIntroductiontoInternationalBusiness&InternationalTradeTeachingObjectives1.Tounderstandinternationalbusiness2.Tolearninternationaltrade3.Tolearndifferenttypesofinternationaltrade4.Toapp

2、reciatetheimportanceofinternationaltrade5ToanalyzesomeinternationaltradetheoriesInternationalbusiness1.Whatisinternationalbusiness?Allcommercialtransactionsbetweentwoormorecountriesorthetransactionsthattakeplaceacrossnationalborders.thecirculationofgoods,capi

3、tal,services,employeesandtechnology;importingandexportingcross-bordertransactioninIPRbymeansoflicensingandfranchising:investmentinphysicalandfinancialassetsinforeigncountriescontractmanufacturerorassemblyofgoodsabroadforlocalsaleorforexportstoothercountriesth

4、eestablishmentofforeignwarehousinganddistributionsystemtheimporttoonecountryofgoodsfromasecondforeigncountryforsubsequentlocalsale2.ModesofIB(1).Merchandiseandservice:importingandexporting(2).Directinvestmentandportfolioinvestment(3).licensingandfranchising(4

5、).Turnkeyoperation.(5).Managementcontracts3.TheneedforIBa.tocountries:b.tocompanies:c.toconsumers:d.toindividuals:e.tolearners:4.InternationalbusinessandtradeFigureA:FigureB:InternationalTrade1.Whatisinternationaltrade?Definition:Itreferstotheexchangeofgoodsa

6、ndservicesbetweennations,alsoknownasinternationaltradeoroverseastrade.Keys:AllbusinesstransactionsinvolvingatleasttwocountriesAnytypeoftradeactivitiesthatcrossnationalbordersIssues:Howwillidea,goodorservicefitintointernationalmarket?Shouldweenterthemarketthro

7、ughtrade/investment?Whatproductadjustmentstoberesponsivetolocalconditions?Whatthreatsfromglobalcompetitionshouldbeexpected?Howcanthesethreatsbecounteracted?2.Mainaspectsofinternationaltrade1.Theclassificationoftheinternationaltrade2.Someimportanttheoriesofint

8、ernationaltrade3.Instrumentsoftradepolicy4.Economicintegration,specialtypes5.InternationalcapitalmovementsFDI6.Internationalinstitution,7.Internationaltradeterms.8.Transportationinsurance