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时间:2019-06-21
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1、InternationalTradepractice授课教师:欧阳章文适用专业:2008英语专业开课时间:2010-2011第二学期LessonOneIntroductiontoInternationalBusiness&InternationalTradeTeachingObjectives1.Tounderstandinternationalbusiness2.Tolearninternationaltrade3.Tolearndifferenttypesofinternationaltrade4.Toapp
2、reciatetheimportanceofinternationaltrade5ToanalyzesomeinternationaltradetheoriesInternationalbusiness1.Whatisinternationalbusiness?Allcommercialtransactionsbetweentwoormorecountriesorthetransactionsthattakeplaceacrossnationalborders.thecirculationofgoods,capi
3、tal,services,employeesandtechnology;importingandexportingcross-bordertransactioninIPRbymeansoflicensingandfranchising:investmentinphysicalandfinancialassetsinforeigncountriescontractmanufacturerorassemblyofgoodsabroadforlocalsaleorforexportstoothercountriesth
4、eestablishmentofforeignwarehousinganddistributionsystemtheimporttoonecountryofgoodsfromasecondforeigncountryforsubsequentlocalsale2.ModesofIB(1).Merchandiseandservice:importingandexporting(2).Directinvestmentandportfolioinvestment(3).licensingandfranchising(4
5、).Turnkeyoperation.(5).Managementcontracts3.TheneedforIBa.tocountries:b.tocompanies:c.toconsumers:d.toindividuals:e.tolearners:4.InternationalbusinessandtradeFigureA:FigureB:InternationalTrade1.Whatisinternationaltrade?Definition:Itreferstotheexchangeofgoodsa
6、ndservicesbetweennations,alsoknownasinternationaltradeoroverseastrade.Keys:AllbusinesstransactionsinvolvingatleasttwocountriesAnytypeoftradeactivitiesthatcrossnationalbordersIssues:Howwillidea,goodorservicefitintointernationalmarket?Shouldweenterthemarketthro
7、ughtrade/investment?Whatproductadjustmentstoberesponsivetolocalconditions?Whatthreatsfromglobalcompetitionshouldbeexpected?Howcanthesethreatsbecounteracted?2.Mainaspectsofinternationaltrade1.Theclassificationoftheinternationaltrade2.Someimportanttheoriesofint
8、ernationaltrade3.Instrumentsoftradepolicy4.Economicintegration,specialtypes5.InternationalcapitalmovementsFDI6.Internationalinstitution,7.Internationaltradeterms.8.Transportationinsurance
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