中秋月饼销售策划方案

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1、中秋月饼销售策划方案篇一：中秋月饼营销策划案学校：邵阳学院班级：姓名：卿磊学号：天伦中秋月饼“营销”策划书（Mid-AutumnFestivalmooncakeon"marketing"planbook)13级市场营销1340105006天伦中秋月饼“营销”策划书一、概要中秋是中国的一个传统节日，消费者在这期间比较活跃，容易形成消费热点，因此这一时期成为商家争取的大好时机.。本策划根据天伦月饼生产厂家推出的月饼礼品，综合分析消费者市场的各种因素，对月饼产品的投入市场做出了可行性分析及销售建议。二、背景市场分析(一)背景分析organizationsystemandworki

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