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1、指導教授：李永銘博士主講：蔡鎮宇組員：江佳玲林宏壹陳珮庭CaseStudyLimitedBrands建立優異的供應鏈CH91AGENDALimitedBrands簡介LimitedBrands歷史紀實舊有的供應鏈模式ITProblemITSolutionITResult2LimitedBrands簡介是一家由許多知名品牌所組成的大型零售商，包含：Victoria’sSecretBath&BodyWorksC.O.BigelowHenriBendelLaSenzaTheWhiteBarnCandleCo.3LimitedBrands簡介(Co
2、nt.)銷售商品：女性貼身內睡衣褲個人保健與美容商品服飾及配件銷售方式及範圍：全美擁有超過3,000家零售店藉由目錄、網路，及第三方零售商販賣商品銷售範圍可達加拿大，甚至是全球將近40個國家4LimitedBrands歷史紀實1963TheLimitedopensitsfirststoreinKingsdaleMallinColumbus,Ohio.1980FirstLimitedExpressopensinChicago.Twoyearslater,ExpressbecomesthefirstseparatedivisionofLimit
3、edBrands.1982Victoria'sSecretstoreandcataloguearepurchasedfor$1million.LaneBryantispurchasedandconsistsof207storesandamailorderdivision,Brylane.LaneBryantwassoldtoCharmingShoppesfor$335millioninJuly2001.1985798Lernerstoresareacquiredfor$297million.OneHenriBendelstoreisacqu
4、iredfor$10million.198825Abercrombie&Fitchstoresandonecatalogueareacquiredfor$46million.1995InitialPublicOfferingofIntimateBrands,Inc.establishesitasafullyindependentcompany.5LimitedBrands歷史紀實(Cont.)1998Victoria'sSecretlaunchese-commercesiteVictoriasSecret.com,profitablesin
5、cedayone.TheLimited,Inc.completessplit-offofAbercrombie&Fitch.50Bath&BodyWorksHomestoresareconvertedtoTheWhiteBarnCandleCo.storestobeginahomefragrancebrandtest.IntimateBeautyCorporation,iscreatedtodevelopandbuildaportfolioofdistinctbeautybusinesses.Victoria'sSecretBeautyis
6、thefirstbrandinitsportfolio.2002LimitedBrandsannouncesdefinitiveagreementtosellLernerNewYork/NewYork&Company.Thetermsinclude$78.5millioncashatclosing,a$75millionsubordinatednote,andwarrantsfor15%ofthecommonequityofthenewcompany.TheLimited,Inc.changesitsnametoLimitedBrandst
7、ofurtheremphasizetheCompany'scommitmenttobuildingafamilyoftheworld'sbestfashionbrands.6LimitedBrands歷史紀實(Cont.)2002TheLimited,Inc.andIntimateBrands,Inc.recombineintoTheLimited,Inc.2003LimitedBrandscompletessaleofitsremaininginterestinAllianceDataSystems.2005LimitedBrandsan
8、nouncesreorganizationintothreebusinessgroups:lingerie,beautyandpersonalcare,andapparel.7舊
