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1、第三辑Test1StaffMagazineYourcompanyisplanningtointroduceaninternalmagazinetokeepstaffinformedofcompanydevelopments.YouhavebeenaskedtohelpplanthestaffmagazineDiscussthesituationtogether,anddecide:lWhattypeofinformationtoincludeinthemagazinelWhichtypeofstaffshouldcontributetot
2、hemagazinelHowoftenthemagazineshouldbepublished【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。要求你帮助策划企业内刊的设计。你们一起讨论这个话题，并决定：l杂志包括哪些内容l杂志所定位的员工类型l杂志的发行周期【参考范例】A:Ithinkthestaffmagazineshouldbepublishedfourtimesayearandcontainsnewsandfeaturesabouteventsinthecompanyandtheachie
3、vementsofstaff.B:Idon’tthinkso.Amonthlypublicationofnews,analysis,opinions,interviews,competitionsandfeedbackwouldbebetter,whichcancoverawiderangeoftopics,ofinteresttostaff.C:Ipreferthemonthly.Themagazineisaneasyandconvenientwayofkeepingup-to-speedwitheverythingthat’sgoin
4、goninthecompany.Inaddition,staffmagazineisdesignedtocreateacorporateculturethatcanconnectallpeoplein.so,themore,thebetter.A:Ok,maybeyouareright.Staffmagazineshouldinvolveeveryoneandeverythinginthecompany.Arich,promptanddiversecoveragesatisfiesallneedsandexpectations.Bythe
5、way,whatcouldbethetargetaudienceofthemagazine?B:sinceeveryissueisdesignedtogivestaffabetterunderstandingofourbusiness,toshareknowledgeandexperiences,toprovideinterestandentertainmentandtoshowreaderswhythecompanyisagoodplacetowork,themagazineshouldbeorientedtoallthestaffme
6、mbers.C:Youcantargetthestaffmagazinetodifferentgroups,forindividualdepartmentmaywanttheirversionofthemagazine.Moreover,staffshouldbeencouragedtobecomeinvolvedinproducingthemagazineandbuildingasenseofcommunityandengagement.A:Anemployeemagazine,um,soundsnice.Andprintedstaff
7、magazinescanbeoutofdatebeforestaffevenreadthem;sowhataboute-magazine,whichallowscontenttobealiveanduptodate?B:Goodidea!Thenstaffcangetinformationacrossinanengagingandvisualway.Down-loadinganduploadingoldandnewissuesarereallyeasythroughtheinternetandintranet.Anyonecaneasil
8、ysubmittheirarticleorupdateintherelevantsectionofthestaffmagazine.C:Somanywaystoimprovethemagazi
