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1、One,thegoaloffinancialmanagementconceptfundamentallyspeaking,financialmanagementtargetdependsonthesurvivaloftheenterprisepurposeorgoalsoftheenterprise,thesocialeconomydependsonthespecificmodel.Thegoaloffinancialmanagementwillchangeindifferentperiod,differentcountri
2、es,differenttimes,differentenvironment.(a)themaximumprofitprofitprofittablehereiscalculatedbyprofit.Advantages:(1)reflectsthecompanyhascreatedanumberofsurplusproducts;(2)theremainingproductsmore,thegreatercontributiontosociety;(3)theremainingproductsmore,companiesa
3、remoreexpandedreproductionofcapital.Thelimitationsoftheprofitmaximizationgoalisreflectedin:(1)didnotconsidertheprofitsmadeintime,cannotreflectthetimevalueofmoney.(2)norelationshipbetweenprofitsandinvestmentreflectsthecreationofcapital,whichisnotconducivetothecompar
4、isonbetweendifferentcapitalscaleenterprisesorthesameenterpriseindifferentperiods.(3)donotconsidertheriskfactors,suchasthe1000000accountsreceivableand1000000incash,theriskisnotthesame,thisistheresponsibilityofamalpracticesystem.(4)theone-sidedpursuitofprofitmaximiza
5、tion,maycausetheenterpriseshort-termbehavior.Cannotbestableandsustainableenterprisetothelong-term,andtrack.(two)theprofitrateofthecapitalsharemaximizationorprofitmaximizationprofitrateofcapitalistheratioofnetprofitandtheamountofcapital.Earningspershareistheratiooft
6、henumberofsharesandprofit.Theyarerelativelyfew,toavoidadisadvantageofprofitmaximizationinthetarget(i.e.,itreflectstherelationshipbetweenprofitsandcapital).Buttheprofitmaximizationgoalthreedisadvantagesotherdidnotavoid.Namely:1withoutconsideringthetimevalueofmoney;2
7、didnotconsidertheriskfactors;3cannotavoidshort-termbehaviorofenterprises.(three)themaximizationofshareholderwealthinthisview:toincreaseshareholderwealthisthegoaloffinancialmanagement.Thisisthebookadoptstheviewpoint.Thereason:theenterpriseistheowneroftheenterprise,f
8、inallytocreatethegreatestwealthforshareholders.Tomasterafewspecificsites:1shareholderwealthmaximizationmeasureitsmeasureofchoiceisadifficultprobl
