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1、WhyTEDtalksarebetterthanthelastspeechyousatthrough世上最好的演讲：TED演讲吸引人的秘密Thinkaboutthelasttimeyouheardsomeonegiveaspeech,oranyformalpresentation.Maybeitwassolongthatyouwereeitheroverwhelmedwithdata,oryoujusttunedthespeakerout.IfPowerPointwasinvolved,eachslidewasprobablyloadedwithatleast40wordsorfigure
2、s,andoddsarethatyoudon'tremembermorethanatinybitofwhattheyweresupposedtoshow.回想一下你上次聆听某人发表演讲或任何正式陈述的情形。它也许太长了，以至于你被各种数据搞得头昏脑胀，甚或干脆不理会演讲者。如果演讲者使用了PPT文档，那么每张幻灯片很可能塞入了至少40个单词或数字，但你现在或许只记得一丁点内容。Prettyuninspiring,huh?TalkLikeTED:9Public-SpeakingSecretsofTheWorld'sBestMindsexamineswhyinprosethat'saslive
3、lyandappealingas,well,aTEDtalk.Timedtocoincidewiththe30thanniversaryinMarchofthosenow-legendaryTEDconferences,thebookdrawsoncurrentbrainsciencetoexplainwhatwinsover,andfiresup,anaudience--andwhatdoesn't.AuthorCarmineGalloalsostudiedmorethan500ofthemostpopularTEDspeeches(therehavebeenabout1,500sofa
4、r)andinterviewedscoresofthepeoplewhogavethem.相当平淡，是吧？《像TED那样演讲：全球顶级人才九大演讲秘诀》(TalkLikeTED:9Public-SpeakingSecretsofTheWorld'sBestMinds)一书以流畅的文笔审视了为什么TED演讲如此生动，如此引人入胜。出版方有意安排在今年3月份发行此书，以庆贺如今已成为经典的TED大会成立30周年。这部著作借鉴当代脑科学解释了什么样的演讲能够说服听众、鼓舞听众，什么样的演讲无法产生这种效果。Muchofwhathefoundoutissurprising.Consider,for
5、instance,thefactthateachTEDtalkislimitedto18minutes.Thatmightsoundtooshorttoconveymuch.YetTEDcuratorChrisAndersonimposedthetimelimit,hetoldGallo,becauseit's"longenoughtobeseriousandshortenoughtoholdpeople'sattention...Byforcingspeakerswhoareusedtogoingonfor45minutestobringitdownto18,yougetthemtoth
6、inkaboutwhattheyreallywanttosay."It'salsotheperfectlengthifyouwantyourmessagetogoviral,Andersonsays.他挖出了不少令人吃惊的演讲策略。例如，每场TED演讲都被限制在18分钟以内。听起来太过短暂，似乎无法传达足够多讯息。然而，TED大会策办人克里斯•安德森决议推行这项时间限制规则，因为“这个时间长度足够庄重，同时又足够短，能够吸引人们的注意力。通过迫使那些习惯于滔滔不绝讲上45分钟的嘉宾把演讲时间压缩至18分钟，你就可以让他们认真思考他们真正想说的话，”他对加洛说。此外，安德森说，如果你希望你的
7、讯息像病毒般扩散，这也是一个完美的时间长度。Recentneuroscienceshowswhythetimelimitworkssowell:Peoplelisteningtoapresentationarestoringdataforretrievalinthefuture,andtoomuchinformationleadsto"cognitiveoverload,"whichgivesrisetoelevated
