市场营销学原理第次作业（Principles of marketing (Part )）

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1、市场营销学原理第(1)次作业（Principlesofmarketing(Part1)）CandidatesanswerquestionsJobname:marketingprinciplearticle(1)workingvolume:SATotalscore:100passscore:60Startstoptime:2015-5-715:12:34to2015-5-716:00:31StudentName:14030110155studentscore:90Thetotalscoreofstandardquestions:100standardscore:90Detailedin

2、formation:Questionnumber:1questiontype:singlequestion(pleasechoosetheonlycorrectanswerinthefollowingoptions)subjectscore:2Contents:Usethescientificmethodtoplanthecollection,collationandanalysisofrelevantmarketinginformation,putforwardsuggestionstosolvetheproblem,formarketingmanagerstounderstand

3、themarketingenvironment,findtheopportunitiesandproblems,asthemarketforecastandmarketingdecision-making,wecallit()AandmarketinginformationsystemBandMarketResearchCandmarketforecastDanddecisionsupportsystemStudentanswer:BThescoreis2Questionnumber:2questiontype:singlequestion(pleasechoosetheonlyco

4、rrectanswerinthefollowingoptions)subjectscore:2Contents:Whenmostconsumersinthepotentialmarketarenotawareoftheproduct,ahighpriceandhighpromotionstrategyisusedAandrapidpenetrationstrategyB,slowpenetrationstrategyCandquickskimmingstrategyDandslowskimmingstrategyStudentanswer:CThescoreis2Questionnu

5、mber:3questiontype:singlequestion(pleasechoosetheonlycorrectanswerinthefollowingoptions)subjectscore:2Contents:Accordingtothecharacteristicsoftheservicepackage,itreferstothespiritualenjoymentthatcustomerscanfeelafterexperiencingtheserviceprocessA,supportivefacilitiesB,auxiliaryitemsC,explicitse

6、rviceD,invisibleserviceStudentanswer:DThescoreis2Questionnumber:4questiontype:singlequestion(pleasechoosetheonlycorrectanswerinthefollowingoptions)subjectscore:2Contents:Enterprisesuseincomeandoccupationassubdivisionvariablestosubdivideamarket,whichbelongsto()AandgeographicsubdivisionBandpopula

7、tionsegmentationCandpsychologicalsegmentationDandBehaviorSegmentationStudentanswer:BThescoreis2Questionnumber:5questiontype:singlequestion(pleasechoosetheonlycorrectanswerinthefollowingoptions)subjectscore:2Contents:Inthestrategyo